Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Jose Miguel Sokoloff, Margarita Olivar, Juan Carlos González
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
Photographer: Hugo Pasalaqua-Max Morales
Additional credit: Adriana Taborda
Published: June 2007
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
This spurs an idea for, in my eyes, a much better visual. A headshot of a guerilla warrior with someone else's nose. This doesn't make any sense.
your idea doest have any sense either.. is you change the nose will be the same thing. is not the guerrilla WARRIORs (jajajaja)using the cocaine, is the people in other country's. What is the point of putting a different nose to the guerrilla?
Interesting... but, just picturing it in my head here - how would we know it's someone else's nose?
Still, ANYTHING would be better than this.
totally agree, this is the WORST-AGAINST-COCAINE-CAMPAIGN ever!!!
There is too much going on here. It's like two completely different concepts in one ad. The long serious headlines vs. face with giant nose. Do you need both?
Nope. At least, not in my opinion. The nose is contradictory to the message too. The terrorists are the ones benefiting from the sale, not the main users.
Jeff
---------------------
TopCreatives, the premier online community for creative pros.
what's going on here? u guys smokin a joint?
Post new comment