Shared Responsibility: Kidnapping

Shared Responsibility: Kidnapping

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Jose Miguel Sokoloff, Margarita Olivar, Juan Carlos González
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
Photographer: Hugo Pasalaqua-Max Morales
Additional credit: Adriana Taborda
Published: June 2007

Your rating: None

Comments

Submitted by Kris on Thu, 2007-06-28 17:54.

This spurs an idea for, in my eyes, a much better visual. A headshot of a guerilla warrior with someone else's nose. This doesn't make any sense.

Submitted by adstrike on Sun, 2007-07-01 18:33.

your idea doest have any sense either.. is you change the nose will be the same thing. is not the guerrilla WARRIORs (jajajaja)using the cocaine, is the people in other country's. What is the point of putting a different nose to the guerrilla?

Submitted by laylowmoe on Mon, 2007-07-02 04:57.

Interesting... but, just picturing it in my head here - how would we know it's someone else's nose?

Still, ANYTHING would be better than this.

Submitted by sold on Tue, 2007-07-03 17:11.

totally agree, this is the WORST-AGAINST-COCAINE-CAMPAIGN ever!!!

Submitted by Phony Ads on Thu, 2007-06-28 20:38.

There is too much going on here. It's like two completely different concepts in one ad. The long serious headlines vs. face with giant nose. Do you need both?

Submitted by TopJeff on Thu, 2007-06-28 20:57.

Nope. At least, not in my opinion. The nose is contradictory to the message too. The terrorists are the ones benefiting from the sale, not the main users.

Jeff

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Submitted by I think Im good... on Fri, 2007-06-29 02:00.

what's going on here? u guys smokin a joint?