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Shared Responsibility: Kidnapping

Shared Responsibility: Kidnapping
Your rating: None Average: 7.8 (13 votes)

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Margarita Olivar
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
Photographer: Hugo Pasalaqua-Max Morales
Additional credit: Adriana Taborda
Published: June 2007

11 Comments

Bye's picture 1484 pencils

This spurs an idea for, in my eyes, a much better visual. A headshot of a guerilla warrior with someone else's nose. This doesn't make any sense.

adstrike's picture 334 pencils

your idea doest have any sense either.. is you change the nose will be the same thing. is not the guerrilla WARRIORs (jajajaja)using the cocaine, is the people in other country's. What is the point of putting a different nose to the guerrilla?

laylowmoe's picture 330 pencils

Interesting... but, just picturing it in my head here - how would we know it's someone else's nose?

Still, ANYTHING would be better than this.

sold's picture 2623 pencils

totally agree, this is the WORST-AGAINST-COCAINE-CAMPAIGN ever!!!

Phony Ads's picture 149 pencils

There is too much going on here. It's like two completely different concepts in one ad. The long serious headlines vs. face with giant nose. Do you need both?

TopJeff's picture 487 pencils

Nope. At least, not in my opinion. The nose is contradictory to the message too. The terrorists are the ones benefiting from the sale, not the main users.

Jeff

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TopCreatives, the premier online community for creative pros.

latinakitten's picture 6 pencils

While they do have spelling errors, because I believe it was done by Colombians and not Americans, the idea is probably too profound for most...

The nose means the ones USING the coke and their support to terrorist groups in Colombia (That's why the "terrorist" are dressed up, they are the ones partying.) Every time they snort some white power they ARE kidnapping, killing, destroying people form a country they probably don't even know it exist.

It's SHARED RESPONSIBILITY, your actions have consequences, even if you are not aware if them.

I think Im good tats why Im here's picture 48 pencils

what's going on here? u guys smokin a joint?

SlimRich's picture 81 pencils

the message is not there

Yourmung's picture 15 pencils

Im from Colombia. I really think the basic idea is good, the message about to take responsibility of every of us actions too. Made by colombians don't excuse grammar or spelling errors (our second language is english), if someone -like me- don`t have the enough knowledge of the language asks for help.

Maybe the whole concept could have been treated better, but I agree with the general idea and feeling.

If you stay still enough time all the people will come to you.

Damilexydollzz's picture 12 pencils

This is Komolafe Oluwadamilola of Caleb University Lagos state- the idea of this advertisement doesn't not bring meaning because cocaine is one of the harmful drugs which affects human health.it is a very bad thing to say what is harmful to ones health is good. and making use of someones country for an example that is not right is also wrong.

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