Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Jose Miguel Sokoloff, Margarita Olivar, Juan Carlos González
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
Photographer: Hugo Pasalaqua-Max Morales
Additional credit: Adriana Taborda
Published: June 2007
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Comments
I love the copy of this campaign. It's straight to the point and has a clear goal. The "nose heads" don't add much though.
Jeff
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TopCreatives, the premier online community for creative pros.
Has anyone seen the massive typo is the first line? Ha ha, line, pun intended.
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brandon
www.brandonknowlden.com
Yup, and I thought Cap is not encourage in ads, am I wrong?
typo or blunder, it is ???
Yogee
AD, India
1. check spelling is completely wrong. is HELPS not HEPLS. who is the copywriter anyway, is he a trainee?
2. what is the purpose of the big nose? is the assassin using cocaine too? lack of coherence anyway.
3. the guy looks like Italian mafia, no like Colombian terrorist, and they don't cut the trees, terrorist place bombs, the mafia kills and sell the drugs, paramilitary and guerrilla cut the trees... but you know that of course...
you guys have great ads... what happens whit this campaign?
whenever u snort coke, u r snorting in a terrorist's face? What's goin on - Mother, mother, there's much to many of us dying...oh brother, brother... - Marvin Gaye
how bout someone snorting green cocaine - or a mini rainforest - much better i think.
exactly, better ad completely.
So?
"Bowww Wowww"
good copy
Nobody else finds it a little weird that this "terrorist" is cutting wood wearing a designer winter coat and perfectly styled hair in Columbia's 75 degrees Fahrenheit weather? Maybe this ad agency hired guerrillas to kidnap someone from a Calvin Klein shoot in order to lower their budget.
jajjajajajajajajaja
Um, I believe the "terrorist" is meant to represent the target audience - spoiled rich kids who snort crack and presumably don't know they're supporting terrorists.
Not that I think this is a good ad. Or even a good idea.
That's a good point, I hadn't considered that.
sorry, but Colombia is not the biggest producer of cocaine anymore.
the first producer, unfortunally, is Brazil.
and they dont cut trees to produce cocaine, is the opposite, they need the large trees to hide their farm of cocaine from the police helicopters...
and once again: poor copy!!
seems like a english teacher talking about traffic.
very very very bad.
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