Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Margarita Olivar
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
Photographer: Hugo Pasalaqua-Max Morales
Additional credit: Adriana Taborda
Published: June 2007
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19 Comments
I love the copy of this campaign. It's straight to the point and has a clear goal. The "nose heads" don't add much though.
Jeff
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TopCreatives, the premier online community for creative pros.
Has anyone seen the massive typo is the first line? Ha ha, line, pun intended.
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brandon
www.brandonknowlden.com
Yup, and I thought Cap is not encourage in ads, am I wrong?
typo or blunder, it is ???
Yogee
AD, India
1. check spelling is completely wrong. is HELPS not HEPLS. who is the copywriter anyway, is he a trainee?
2. what is the purpose of the big nose? is the assassin using cocaine too? lack of coherence anyway.
3. the guy looks like Italian mafia, no like Colombian terrorist, and they don't cut the trees, terrorist place bombs, the mafia kills and sell the drugs, paramilitary and guerrilla cut the trees... but you know that of course...
you guys have great ads... what happens whit this campaign?
While they do have spelling errors, because I believe it was done by Colombians and not Americans, the idea is probably too profound for most...
The nose means the ones USING the coke and their support to terrorist groups in Colombia (That's why the "terrorist" are dressed up, they are the ones partying.) Every time they snort some white power they ARE kidnapping, killing, destroying people form a country they probably don't even know it exist.
It's SHARE RESPONSIBILITY, your actions have consequences, even if you are not aware if them.
whenever u snort coke, u r snorting in a terrorist's face? What's goin on - Mother, mother, there's much to many of us dying...oh brother, brother... - Marvin Gaye
how bout someone snorting green cocaine - or a mini rainforest - much better i think.
exactly, better ad completely.
So?
www.michaelwongcc.com
good copy
Nobody else finds it a little weird that this "terrorist" is cutting wood wearing a designer winter coat and perfectly styled hair in Columbia's 75 degrees Fahrenheit weather? Maybe this ad agency hired guerrillas to kidnap someone from a Calvin Klein shoot in order to lower their budget.
jajjajajajajajajaja
Um, I believe the "terrorist" is meant to represent the target audience - spoiled rich kids who snort crack and presumably don't know they're supporting terrorists.
Not that I think this is a good ad. Or even a good idea.
That's a good point, I hadn't considered that.
We have people kidnapped form almost 12 years ago. Is not really funny pal.
If you have comments about the campaign, really great to read it. But take in account how many lives my country have sacrificed in decades of our war against drugs.
And every one wearing fancy clothes while they use cocaine is, in some way, responsible of the ecological, social and economical consequences here. That's the message behind the campaign (at least for me).
If you stay still enough time all the people will come to you.
sorry, but Colombia is not the biggest producer of cocaine anymore.
the first producer, unfortunally, is Brazil.
and they dont cut trees to produce cocaine, is the opposite, they need the large trees to hide their farm of cocaine from the police helicopters...
and once again: poor copy!!
seems like a english teacher talking about traffic.
very very very bad.
Is not motive of pride for us, less if you take in consideration all the consequences of the drugs' problem for our countries, but according with the last World Drug Report 2009 from http://www.unodc.org (the United Nations Office on Drug and Crimes) my beloved country Colombia produces the 50% of the cocaine in the world (but with a reduction of 28% in two years).
I don't know how is in Brazil, but the producers cut a lot of trees and virgin jungle here, they need the lands to plant. And a lot of damage is also produced with the chemicals.
I made a work for college with people who worked on illegal products and now are trying to recover their lands from the damage. Maybe in other places is different.
If you stay still enough time all the people will come to you.
this work lacks depth. the creatives lacks insight. bullshit