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Shared Responsibility: Assasination

Shared Responsibility: Assasination
Your rating: None Average: 2 (1 vote)

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Jose Miguel Sokoloff, Margarita Olivar, Juan Carlos González
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
Photographer: Hugo Pasalaqua-Max Morales
Additional credit: Adriana Taborda
Published: June 2007

Comments

ChuckNorris's picture 832 pencils

hahahaha.

I know its not supposed to be funny, but that nose is hilarious!

pixelbomb1's picture 2599 pencils

SHAY HELLO TO MY LITTLE FRENGS.

Sincerely,
Arnold Santillan
714-206-2459

LAZ's picture 290 pencils

I read the -very good- copy: Very emotional feeling.
I saw the man holding gun: Laughed my ass out.

- that nose is hilarious, i guess the ad would be 'meaner and better' without it

Blanchflower's picture 15 pencils

Actually the copy is pretty poor. It contains a spelling mistake and balances a plural noun (people) with a single one (a country) which is just poor style.

Having said that, I really like the ad, it just looks like the copy was written by someone with English as a 2nd language.

LAZ's picture 290 pencils

Well, 'Juan Carlos González' sounds like a Colombian to me (i could be wrong) but i still like the ad, despite the spelling mistakes.

adstrike's picture 334 pencils

1. check spelling is completely wrong.
2. what is the purpose of the big nose? is the assassin using cocaine too? lack of coherence anyway.
3. the guy looks like Italian mafia, no like Colombian terrorist.
4. the ad will be more intelligent if the people in the party is somehow destroying the villages without obviously doing that... (this last is a recommendation, not the final word)

Joseph Campbell's picture 230 pencils

We all remember well the nefarious socks of Armando Delfuego. Wally Pemberton--Bogota's first and only licensed sock hunter--would discover personally the unmitigated malevolence these socks possessed. Armed only with an aging Russian Bullet Shooter, Wally bravely conducted his search for the savage slip-ons; "I will bring down the socks of Armando Delfuego, dear mother! Your death shall not go unavenged!" Wally began to cry at this moment. Eyes filled with tears and hands filled with gun, the dashing Mr. Pemberton flung his arms wildly, in search of something to dry his eyes with. His judgement clouded by tears and a fifth of Jack Daniels, he reached up at a seemingly innocuous piece of cloth hanging from a wire near the house. Whether it was the sock that shattered his skull, or the 60 foot plunge off of nearby Berthold's Cliff, one thing we know for sure: the treacherous socks of Armando Delfuego will always be remembered. Because they were so mean. And they killed people and shit. 'Cause, you know, socks aren't normally like that.

------

I've decided I have been silent long enough.

------

I've decided I hate signatures.

hang-the-dj's picture 1270 pencils

Thankyou for breaking your silence.

Ad Junkie At Large's picture 562 pencils

i couldn't agree more, they could have just had a picture of a terrorist , it probubly would have even been more affective haha wow i bet that guy does a lot of blow

Umlaut's picture 199 pencils

Bet his name is Charlie

Umlaut

Ainadaliel's picture 283 pencils

I like the idea of how people die just so you can party harder.

TopJeff's picture 487 pencils

The copy is great, but I agree with the others that the nose almost adds humor, which isn't the goal. For that matter, if the terrorists looked like that, you wouldn't have to worry about any cocaine getting out for the rest of the people to buy, would you?

Jeff

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TopCreatives, the premier online community for creative pros.

griffin7's picture 76 pencils

Wow, how could I have been so selfish with my rampant cocaine use. If only I'd known the broader ramifications of my actions. Consider me unaddicted from this point on. Seriously, do some research. Scoring is the only shared responsibility an addict understands.

Marucuturu's picture 120 pencils

So, I should quit cocaine just because Colombia is getting destroyed by the money I spent on the drug? If I was into coke, do you really think I would give a damn about those villages? If this is a cocaine problem awareness ad, the concept of "not only destroys people, it also destroys a country" doesn't hit me at all. On the other hand, if this was published to get people to report the dealers and stuff (yeah, like they won't come and get you right on the spot), what's the need of personalising the message and talking about "You"? ("allows YOU to dance...")

I'm lost. Help, anybody?

Regards.

credosian's picture 270 pencils

ok--- who said the copy is right???

you dont 'ASSASINATE' civillians - you MURDER civillians

ASSASINATE is a word used for the planned murder of SOCIETALLY IMPORTANT people.

for eg: president george bush was murdered while pushkaraj shirke was assasinated [;)]

sorry for tat joke, but i guess u get the idea :)

otherwise the concept is neat - i like it.

--- as for the nose--- darlings, Colombians are caricatured wid their LONG LARGE NOSES - always--- didnt u ever read Tintin???

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

credosian's picture 270 pencils

but yes - the nose thinge here is pretty off the mark.

so--- snip snip
go correct

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

pixelbomb1's picture 2599 pencils

yeah like indian from india big noses too and smelly.

Sincerely,
Arnold Santillan
714-206-2459

chintan ruparel's picture 1518 pencils

hello!

~ old habits die hard, older ones never do ~

credosian's picture 270 pencils

yup - most of the times even indians are caricatured wid big bonky-ponk noses :)

looks kind goofy, isnt it?

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

mukraker's picture 4 pencils

"Assassinate" is spelled with four 'S's...

credosian's picture 270 pencils

keyboard typo-
but u get what i mean

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

laylowmoe's picture 330 pencils

...And here we have a fine example of the "cut-from-brief-paste-into-headline" school of advertising...

sold's picture 2341 pencils

totally agree.
this copy is nothing.
entire campaign is bad.

Guest's picture

i advise you to check your facts sir. the us paper producer 3M is the worlds third largest consumer of wood. behind the united states and china!

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