Share Microfinance: Pot
In certain hands, a little mud can be used to make a whole new future.
Advertising Agency: JWT Mindset, Hyderabad, India
Creative Director: Mark Samuel
Art Director: Bankupalli Ganesh
Copywriters: Jitendra B. Lulla, Mark Samuel
Photography: Yaadev / Bankupalli Ganesh
7 Comments
I really like the copy but I think the layout is dated. But it's difficult with long copy ads (at least, that's what I think).
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I guess everything from the 80's IS coming back.
which i feel was the best period in advertising!
No sexy headline, lost interest pretty quick.
By the way, I think I've never seen good advertising from India.
What we must understand here is a fact that India is one of the most diverse market in the world. Here buying decisions are unlike the west. So a direct comparison to the west when it comes to advertising would'nt really do justice to creative work. Secondly the clients agencies handle are very choosy and selective about the creative they'd approve. Since all want to play it safe with their TG. Few have the mind to go all out when it comes to advertising. So I think based on that the work above does its job. Attract the desired TG.
who the fuck r u dear "GUEST"? which country do you comment from?
they showed me a picture & i laughed
dignity has never been photographed
@ the second guest-i guess you are a teenager with absolutely no experience in advertising, to keep losing interest without a sexy headline. shallow readers like you can go "read" playboy for all i care...your finishing statement proves that you are nothing but an inexperienced pathetic ass wipe who has managed to read 4 ads in your entire life, to come up with the statement that India cant do good advertising. GO DIE....