Share Microfinance: Chili
In the right hands, a four foot pestle can crush a twelve year spell of poverty.
Advertising Agency: JWT Mindset, Hyderabad, India
Creative Director: Mark Samuel
Art Director: Bankupalli Ganesh
Copywriters: Jitendra B. Lulla, Mark Samuel
Photography: Yaadev / Bankupalli Ganesh
10 Comments
and in the hands of the right judges, this could win awards. nice
nice*****great think
Has no one at JWT Hyderabad heard of a thing called 'hyphen'?
I love the copy. :)
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"Nihil sub sole novum"
really good....
Holla at your boi!!!!!
I really like this campaign. one might think typical layout or ordinary copy but I would say this is appropriate.
bite me
I like the copy. I think art also works well for this long copy ad.
- Baggi
Will take it little further what Roshan has said. The typical 80s/90s layout fits aptly for a subject like that. We cant forget its the hands which weave the magic not their tools!
great, made in india
good