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Share Microfinance: Chili

Share Microfinance: Chili
Your rating: None Average: 7.7 (21 votes)

In the right hands, a four foot pestle can crush a twelve year spell of poverty.

Advertising Agency: JWT Mindset, Hyderabad, India
Creative Director: Mark Samuel
Art Director: Bankupalli Ganesh
Copywriters: Jitendra B. Lulla, Mark Samuel
Photography: Yaadev / Bankupalli Ganesh

10 Comments

Guest's picture
9

and in the hands of the right judges, this could win awards. nice

Guest's picture
8

nice*****great think

Guest's picture

Has no one at JWT Hyderabad heard of a thing called 'hyphen'?

dollypoppin's picture 1421 pencils

I love the copy. :)

---------
"Nihil sub sole novum"

rdjgadget's picture 125 pencils

really good....

Holla at your boi!!!!!

Roshan Quintus's picture 623 pencils

I really like this campaign. one might think typical layout or ordinary copy but I would say this is appropriate.

bite me

Guest's picture

I like the copy. I think art also works well for this long copy ad.

- Baggi

Guest's picture

Will take it little further what Roshan has said. The typical 80s/90s layout fits aptly for a subject like that. We cant forget its the hands which weave the magic not their tools!

smileprakash's picture 28 pencils

great, made in india

Guest's picture

good

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