Shapam – 95.5FM: Don't kill yourself over craft

Don't kill yourself over craft. Rise to glory through radio.

A print ad that wins an award at the Cannes Lions or gets published by Luerzers Archive Magazine is every creative team’s wet dream. However, the competition becomes more challenging every year. To promote radio advertising, we created an ad reminding creative teams to stop investing all their time and energy on super-complicated craft. After all, fame and glory can just as easily come from creative radio spots.

Advertising Agency: Y&R Israel
Chief Creative Officer: Benni Bronski
Creative Directors: Dror Nachumi, Gil Aviyam
Art Director: Arbel Berman
Copywriter: Oz Frenkel
Executive Client Director: Tal Fishbain
Account Supervisor: Adi Sharon
‏Account Manager: Ortal Dudu
Planning: Ilil Yahav
Producers: Shira Robas, Lirona Spivak