Shapam 95.5FM: Don't kill yourself over craft

Don't kill yourself over craft. Rise to glory through radio.

A print ad that wins an award at the Cannes Lions or gets

Advertising Agency: Y&R Israel
Chief Creative Officer: Benni Bronski
Creative Directors: Dror Nachumi, Gil Aviyam
Art Director: Arbel Berman
Copywriter: Oz Frenkel
Executive Client Director: Tal Fishbain
Account Supervisor: Adi Sharon
‏Account Manager: Ortal Dudu
Planning: Ilil Yahav
Producers: Shira Robas, Lirona Spivak

Published: 
January, 2013

10 comments

alausa's picture
alausa
1418 pencils

Valid point, but a radio Lion is still no low-hanging fruit.

kleenex's picture
kleenex
40726 pencils

agreed.

Spanky's picture
Spanky
4899 pencils

Good radio is just as hard and takes just as much craft as print, if not more so.

Also, I don't see the point of using a stereotypical/racist muslim caricature in an ad. Especially coming from an Israeli agency. Dumb on many levels.

Roger Keynes's picture
Roger Keynes
5498 pencils

Schlock value.

The Jobless Writer
Will Think for Salary

Troll's picture
Troll
665 pencils

Naive approach to the industry.
Everything requires craft.
Radio is one of the hardest categories.
The fact that there's a rationale for a print ad shows how weak it is.

chihirokiss's picture
chihirokiss
74 pencils

er... wtfudge? seems like this ad is lacking something, IMO i guess... /shrugs~

whcgonzo's picture
whcgonzo
76 pencils

That's a fail and confusing.

thedesignaddict's picture
thedesignaddict
5403 pencils

Wow, this is unbelievably tasteless.

tazyboy's picture
tazyboy
777 pencils

ok

helvet.lang's picture
helvet.lang
108 pencils

An israeli joke about palestinian terrorists ?
Bad taste. It's a no.

the ad which wasn't there

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