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Don't kill yourself over craft

Agency: 
Published/Aired: 
January 2013
Description: 

A print ad that wins an award at the Cannes Lions or gets

Don't kill yourself over craft. Rise to glory through radio.

Advertising Agency: Y&R Israel
Chief Creative Officer: Benni Bronski
Creative Directors: Dror Nachumi, Gil Aviyam
Art Director: Arbel Berman
Copywriter: Oz Frenkel
Executive Client Director: Tal Fishbain
Account Supervisor: Adi Sharon
‏Account Manager: Ortal Dudu
Planning: Ilil Yahav
Producers: Shira Robas, Lirona Spivak

Comments (10)

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Highest Rated

helvet.lang's picture
helvet.lang
Activity Score 128

An israeli joke about palestinian terrorists ?
Bad taste. It's a no.

the ad which wasn't there

alausa's picture
alausa
Activity Score 1420

Valid point, but a radio Lion is still no low-hanging fruit.

kleenex's picture
kleenex
Activity Score 43371

agreed.

Spanky's picture
Spanky
Activity Score 4899

Good radio is just as hard and takes just as much craft as print, if not more so.

Also, I don't see the point of using a stereotypical/racist muslim caricature in an ad. Especially coming from an Israeli agency. Dumb on many levels.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Schlock value.

The Jobless Writer
Will Think for Salary

Troll's picture
Troll
Activity Score 672

Naive approach to the industry.
Everything requires craft.
Radio is one of the hardest categories.
The fact that there's a rationale for a print ad shows how weak it is.

chihirokiss's picture
chihirokiss
Activity Score 74

er... wtfudge? seems like this ad is lacking something, IMO i guess... /shrugs~

whcgonzo's picture
whcgonzo
Activity Score 76

That's a fail and confusing.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Wow, this is unbelievably tasteless.

tazyboy's picture
tazyboy
Activity Score 777

ok

helvet.lang's picture
helvet.lang
Activity Score 128

An israeli joke about palestinian terrorists ?
Bad taste. It's a no.

the ad which wasn't there

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