Shapa: Knight

To demonstrate the power of radio advertising, Shapa points out that you can conjure up any story using nothing but sound. To show this, we see here the bizarre set-up of a recording studio where the presenter has become a knight who speaking from inside a stable.

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Tomer Gidron
Art Director: Kamil Mekhti
Copywriters: Eyal Padan, Matan Yedidia
VP Client Service: Nir Federbush
Account Supervisor: Nataly Ziv
Account Executive: Shir Herman
Producer: Bosmat Marmarely
Photographer: Iddo Lavie
Published: January 2012