Shapa: Knight

To demonstrate the power of radio advertising, Shapa points out that you can conjure up any story using nothing but sound. To show this, we see here the bizarre set-up of a recording studio where the presenter has become a knight who speaking from inside a stable.

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Tomer Gidron
Art Director: Kamil Mekhti
Copywriters: Eyal Padan, Matan Yedidia
VP Client Service: Nir Federbush
Account Supervisor: Nataly Ziv
Account Executive: Shir Herman
Producer: Bosmat Marmarely
Photographer: Iddo Lavie
Published: January 2012

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5 comments

Hadrons's picture
Hadrons
5743 pencils

Lame. sorry guys.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

clearsky1989's picture
clearsky1989
429 pencils

Thus, the knight in shining armor embraced peace and became a Radio jockey!

emilyzing's picture
emilyzing
349 pencils

i like the visual but not the copy as much.

stickynotes's picture
stickynotes
1058 pencils

i would have loved to see a whole series. but with nicer art work.

kleenex's picture
kleenex
26994 pencils

HUH?!?!?!!?

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