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Wolf

Agency: 
Published/Aired: 
May 2010
Description: 

There's no greater act of hospitality than to embrace a stranger as one's own.
Shangri-la
Hotels and Resorts
It's in our nature.

Advertising Agency: Ogilvy & Mather, Hong Kong
Creative director: Pierre Desfretier
Art directors: Pierre Desfretier, Genevieve Hardy
Copywriters: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
Producer: James Brook-Partridge
Account servicing: Adam O’Conor, Laura Le Roy
Planning: Catherine Moustou
Music composer: Bruno Coulais
Production company: Quad Productions
Director: Bruno Aveillan
Media agency: Maxus

Comments (21)

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Highest Rated

kgeiger's picture
kgeiger
Activity Score 7287

A long-time coming, but here's the film behind the advert...
https://youtu.be/J4jZ1UFR_Wc

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

did he die of hypothermia?

Adaddicted's picture
Adaddicted
Activity Score 3435

seems he didn't pay the bill :-)

withalltherespects

Guest's picture
Guest

Ha ha ha ha, very funny and wise kindly coment. Love it

dthlb72's picture
dthlb72
Activity Score 545

nice idea & nice photography.

Dawid's picture
Dawid
Activity Score 28

Love it. Beautifully executed.

Rentokill's picture
Rentokill
Activity Score 26

Theres a tv-spot to this very image that adds a little story, too.

AssassinX's picture
AssassinX
Activity Score 1329

Creepy idea but I like it.

Maybe a bit over.

Guest's picture
Guest

Beautiful visuals and nice concept !

Guest's picture
Guest

Really beautiful ! Such a poetic and symbolic Campaign !

Guest's picture
Guest

Get down on my knees, a pleasure. Wanna be there!!!! It realy invites you to rest without fear

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Lovely execution

raven's picture
raven
Activity Score 204

nice picture, not very good ad

prs's picture
prs
Activity Score 210

This one's even worse than swan. Now wolf's turn. Although this work is beyond worse some comments are really great, made me laugh - big time.

Don't follow the herd - be yourself!

Guest's picture
Guest

Nice picture !

dollypoppin's picture
dollypoppin
Activity Score 1423

Gives out a feeling of comfort.

---------
"Nihil sub sole novum"

Guest's picture
Guest

Nice !

Guest's picture
Guest

Lovely. Just beautiful. Make it last.

Guest's picture
Guest

I take it many of the commenters on here know nothing about advertising. Otherwise they would not dismiss an ad that is beautiful and riveting, when so many others are instantly forgettable. TV version is even better.

elpaisa321's picture
elpaisa321
Activity Score 28

i really like it

elpaisa321's picture
elpaisa321
Activity Score 28

i really like it

kgeiger's picture
kgeiger
Activity Score 7287

A long-time coming, but here's the film behind the advert...
https://youtu.be/J4jZ1UFR_Wc

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