Shangri-La: The Egg Came First

Shangri-La Restaurant Blu had just hired highly acclaimed chef Kevin Cherkas, who is famous for his unusual and mysterious creations. One taste and it all made sense. Since cooking is an art form, these campaign visuals are specially commissioned canvas paintings, executed by Singapore fine artists Andy Yang, Michael Lui and Sokkuan Ty.

Advertising Agency: TBWA/Tequila, Singapore
Executive Creative Director: Graham Kelly
Creative Director: Pei Pei Ng
Art Directors: Merlin Kwan, Edward Poh
Copywriters: Paul Allen, Lawrence Stevenson

Published: 
February 2012

9 comments

Hadrons's picture
Hadrons
5985 pencils

No thank you.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

designzero68's picture
designzero68
74 pencils

What does the headline say? One taste and it all makes sense? Guess this one is meant to be surrealistic art.

Adsolute's picture
Adsolute
32 pencils

Dali style. pretty nice.

Maxads's picture
Maxads
60 pencils

Really Cool.

TimothyJ's picture
TimothyJ
35 pencils

Still good for a restaurant ad. Like it somehow

mitali prasad's picture
mitali prasad
458 pencils

actually it;;s looks interesting,,,but not so great for a restaurant...didn;t get the egg concept..

neary jaclies's picture
neary jaclies
104 pencils

nice

allecck's picture
allecck
3 pencils

Not every appealing for me either, I don't get it, a restaurant could advertise for so much more, the graphic doesn't even make any sense. It should include it's campaign within the hotel advertising campaign, this could work just fine for both of the businesses.

Some price comparisons for hawaii hotel deals.

HudsonSmith's picture
HudsonSmith
2 pencils

Interesting articles are published here. By reading it I acquired great deal of knowledge on various subject. Thank you for sharing with us.

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