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Swan

Agency: 
Published/Aired: 
May 2010
Description: 

There's no greater act of hospitality than to embrace a stranger as one's own.
Shangri-la
Hotels and Resorts
It's in our nature.

Advertising Agency: Ogilvy & Mather, Hong Kong
Creative director: Pierre Desfretier
Art directors: Pierre Desfretier, Genevieve Hardy
Copywriters: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
Producer: James Brook-Partridge
Account servicing: Adam O’Conor, Laura Le Roy
Planning: Catherine Moustou
Music composer: Bruno Coulais
Production company: Quad Productions
Director: Bruno Aveillan
Media agency: Maxus

Comments (9)

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Highest Rated

jackal hunts's picture
jackal hunts
Activity Score 325

Dolphins were better:(

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

oh no, cheesey

Adaddicted's picture
Adaddicted
Activity Score 3435

sorry, disagree here!

withalltherespects

TommyO's picture
TommyO
Activity Score 1866

If you could do it with normal-sized wolves and dolphins, why make the swan so huge?

AssassinX's picture
AssassinX
Activity Score 1329

Oh no, this one is not so good as the wolves poster

prs's picture
prs
Activity Score 210

wow, is it a dreamlike or nightmarish, a giant stalker swan stalking me when i'm in deep sleep. What's next, a swan attack? bits and pieces of my body everywhere? i don't want to be in this Shangri La.

Don't follow the herd - be yourself!

Guest's picture
Guest

I love this, though as with the other photo the lighting is such as to give it a blurred look and it is therefore not so sharp... still beautiful and restful though:) A nice hotel add eh

Guest's picture
Guest

Really poetic and symbolic campaign... This is the visual I prefer, because It reminds me very much the atmosphere of the timeless fairy tales. We need more campaign like this one !

dollypoppin's picture
dollypoppin
Activity Score 1423

The swan's size is the only problem here.

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"Nihil sub sole novum"

jackal hunts's picture
jackal hunts
Activity Score 325

Dolphins were better:(

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