Shangri-La Hotels & Resorts: Wolf
There's no greater act of hospitality than to embrace a stranger as one's own.
Shangri-la
Hotels and Resorts
It's in our nature.
Advertising Agency: Ogilvy & Mather, Hong Kong
Creative director: Pierre Desfretier
Art directors: Pierre Desfretier, Genevieve Hardy
Copywriters: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
Producer: James Brook-Partridge
Account servicing: Adam O’Conor, Laura Le Roy
Planning: Catherine Moustou
Music composer: Bruno Coulais
Production company: Quad Productions
Director: Bruno Aveillan
Media agency: Maxus
21 Comments
did he die of hypothermia?
seems he didn't pay the bill :-)
withalltherespects
Ha ha ha ha, very funny and wise kindly coment. Love it
nice idea & nice photography.
Love it. Beautifully executed.
Theres a tv-spot to this very image that adds a little story, too.
Creepy idea but I like it.
Maybe a bit over.
Beautiful visuals and nice concept !
Really beautiful ! Such a poetic and symbolic Campaign !
Get down on my knees, a pleasure. Wanna be there!!!! It realy invites you to rest without fear
Lovely execution
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
nice picture, not very good ad
This one's even worse than swan. Now wolf's turn. Although this work is beyond worse some comments are really great, made me laugh - big time.
Don't follow the herd - be yourself!
I would'nt like to sleep outside with the wolfs, but got the idea, althought initial impact is not very comfortable. Comments made me laugh too.
www.areasdeluz.com
Nice picture !
Gives out a feeling of comfort.
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"Nihil sub sole novum"
Nice !
Lovely. Just beautiful. Make it last.
I take it many of the commenters on here know nothing about advertising. Otherwise they would not dismiss an ad that is beautiful and riveting, when so many others are instantly forgettable. TV version is even better.
i really like it
i really like it