Shangri-La Hotels & Resorts: Wolf

Shangri-La Hotels & Resorts: Wolf
Average: 7 (56 votes)

There's no greater act of hospitality than to embrace a stranger as one's own.
Shangri-la
Hotels and Resorts
It's in our nature.

Advertising Agency: Ogilvy & Mather, Hong Kong
Creative director: Pierre Desfretier
Art directors: Pierre Desfretier, Genevieve Hardy
Copywriters: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
Producer: James Brook-Partridge
Account servicing: Adam O’Conor, Laura Le Roy
Planning: Catherine Moustou
Music composer: Bruno Coulais
Production company: Quad Productions
Director: Bruno Aveillan
Media agency: Maxus

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20 comments

art.vs.commerce's picture
568 pencils
art.vs.commerceTuesday, June 1, 2010 - 00:28

did he die of hypothermia?

Adaddicted's picture
3439 pencils
AdaddictedTuesday, June 1, 2010 - 01:32

seems he didn't pay the bill :-)

withalltherespects

Guest's picture
GuestTuesday, June 1, 2010 - 17:53

Ha ha ha ha, very funny and wise kindly coment. Love it

dthlb72's picture
545 pencils
dthlb72Tuesday, June 1, 2010 - 03:47

nice idea & nice photography.

Dawid's picture
28 pencils
DawidTuesday, June 1, 2010 - 05:35

Love it. Beautifully executed.

Rentokill's picture
22 pencils
RentokillTuesday, June 1, 2010 - 07:10

Theres a tv-spot to this very image that adds a little story, too.

AssassinX's picture
1333 pencils
AssassinXTuesday, June 1, 2010 - 08:57

Creepy idea but I like it.

Maybe a bit over.

Guest's picture
GuestTuesday, June 1, 2010 - 15:33

Beautiful visuals and nice concept !

Guest's picture
GuestTuesday, June 1, 2010 - 16:09

Really beautiful ! Such a poetic and symbolic Campaign !

Guest's picture
GuestTuesday, June 1, 2010 - 17:50

Get down on my knees, a pleasure. Wanna be there!!!! It realy invites you to rest without fear

alexander_bickov's picture
3321 pencils
alexander_bickovWednesday, June 2, 2010 - 06:25

Lovely execution

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

raven's picture
192 pencils
ravenWednesday, June 2, 2010 - 06:47

nice picture, not very good ad

prs's picture
210 pencils
prsWednesday, June 2, 2010 - 12:02

This one's even worse than swan. Now wolf's turn. Although this work is beyond worse some comments are really great, made me laugh - big time.

Don't follow the herd - be yourself!

Guest's picture
GuestWednesday, June 2, 2010 - 19:42

Nice picture !

dollypoppin's picture
1419 pencils
dollypoppinThursday, June 3, 2010 - 02:00

Gives out a feeling of comfort.

---------
"Nihil sub sole novum"

Guest's picture
GuestSunday, June 27, 2010 - 18:53

Nice !

Guest's picture
GuestTuesday, June 29, 2010 - 16:22

Lovely. Just beautiful. Make it last.

Guest's picture
GuestThursday, July 1, 2010 - 19:37

I take it many of the commenters on here know nothing about advertising. Otherwise they would not dismiss an ad that is beautiful and riveting, when so many others are instantly forgettable. TV version is even better.

elpaisa321's picture
28 pencils
elpaisa321Sunday, October 3, 2010 - 20:41

i really like it

elpaisa321's picture
28 pencils
elpaisa321Sunday, October 3, 2010 - 20:41

i really like it