Shangri-La Hotels & Resorts: Swan

There's no greater act of hospitality than to embrace a stranger as one's own.
Hotels and Resorts
It's in our nature.

Advertising Agency: Ogilvy & Mather, Hong Kong
Creative director: Pierre Desfretier
Art directors: Pierre Desfretier, Genevieve Hardy
Copywriters: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
Producer: James Brook-Partridge
Account servicing: Adam O’Conor, Laura Le Roy
Planning: Catherine Moustou
Music composer: Bruno Coulais
Production company: Quad Productions
Director: Bruno Aveillan
Media agency: Maxus


art.vs.commerce's picture
566 pencils

oh no, cheesey

Adaddicted's picture
3435 pencils

sorry, disagree here!


TommyO's picture
1866 pencils

If you could do it with normal-sized wolves and dolphins, why make the swan so huge?

AssassinX's picture
1329 pencils

Oh no, this one is not so good as the wolves poster

prs's picture
210 pencils

wow, is it a dreamlike or nightmarish, a giant stalker swan stalking me when i'm in deep sleep. What's next, a swan attack? bits and pieces of my body everywhere? i don't want to be in this Shangri La.

Don't follow the herd - be yourself!

Guest's picture

I love this, though as with the other photo the lighting is such as to give it a blurred look and it is therefore not so sharp... still beautiful and restful though:) A nice hotel add eh

Guest's picture

Really poetic and symbolic campaign... This is the visual I prefer, because It reminds me very much the atmosphere of the timeless fairy tales. We need more campaign like this one !

dollypoppin's picture
1423 pencils

The swan's size is the only problem here.

"Nihil sub sole novum"

jackal hunts's picture
jackal hunts
325 pencils

Dolphins were better:(

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