Shangri-La Hotels & Resorts: Dolphin

There's no greater act of hospitality than to embrace a stranger as one's own.
Shangri-la
Hotels and Resorts
It's in our nature.

Advertising Agency: Ogilvy & Mather, Hong Kong
Creative director: Pierre Desfretier
Art directors: Pierre Desfretier, Genevieve Hardy
Copywriters: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
Producer: James Brook-Partridge
Account servicing: Adam O’Conor, Laura Le Roy
Planning: Catherine Moustou
Music composer: Bruno Coulais
Production company: Quad Productions
Director: Bruno Aveillan
Media agency: Maxus

Related videos by Shutterstock

24 comments

art.vs.commerce's picture
art.vs.commerce
566 pencils

this one is the stronger

Adaddicted's picture
Adaddicted
3435 pencils

coool and cleeean!

withalltherespects

shahid.h's picture
shahid.h
256 pencils

nice copy!!!

fabiomarquesf's picture
fabiomarquesf
74 pencils

Second that!

Guest's picture
Guest

nice idea and good photoshop

Guest's picture
Guest

nice idea

jackal hunts's picture
jackal hunts
325 pencils

Great visual thinking:)

TommyO's picture
TommyO
1866 pencils

Yeah, best of them all.

atb2005's picture
atb2005
13567 pencils

This campaign tells you absolutely nothing concrete about these hotels/resorts. Everything is just too vague or abstract. Nice executions though.

Guest's picture
Guest

very nice, warm welcome feeling.

AssassinX's picture
AssassinX
1329 pencils

I love dolphin. This one works for me.

I personally dont agree with atb2005 cos I think this is a purely branding campaign and it just needs to make ppl feeling good, then it's already enough. As Shangri-la is a well-known hotel brand in Asia. I think it's not necessary to show their hotel rooms, lobby decoration, etc.

Dzsoi's picture
Dzsoi
5269 pencils

It is too abstract and mushy for me. Do I want a hotel to "embrace" me? I don't expect that, in fact, I don't like the confidentiality here... bad insight, if I belong to the target group.

Hibon's picture
Hibon
3731 pencils

Very new for a hotel ad... nice photo and production. ( i feel good with this)

Simple ideas are the best !

Guest's picture
Guest

Strong and beautiful !

Prime83's picture
Prime83
497 pencils

The benefit of the product / service is exaggerated and out of context, but the message is transmitted, but why she is wearing a dress?

Guest's picture
Guest

Hmmmm.... Sorry, but it doesn't necessarily make me feel great about the brand. Besides using asian talent, the complete idea of Shangri-La (the place) is completely lost. Nice try though.

thedesignaddict's picture
thedesignaddict
5341 pencils

Nice art. Nice sentiment.

prs's picture
prs
210 pencils

Reedited: This is better than wolf and swan. Infact much better. Nice work compare to other related works (wolfs, swan)

Don't follow the herd - be yourself!

Guest's picture
Guest

Cool, not very shap though... Awesome View :)

Guest's picture
Guest

Amazing visual !

dollypoppin's picture
dollypoppin
1423 pencils

Something with really good quality, as expected of Shang's taste..

---------
"Nihil sub sole novum"

Guest's picture
Guest

But it's a copy of what another agency have proposed during the competition.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

this is beautiful, way better than the other two.
Faultless photography (no photo credit? weird) and re-touching, thoughtful execution.

At least your not being eaten in your sleep by wolves, or a menacing giant swan.!

jasonyu0320's picture
jasonyu0320
49 pencils

This brings the best visual impact to me ! Harmony, not too over like the other two.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments