Shangri-La Hotel Singapore: Almost Blueberry Cheesecake

Shangri-La Restaurant Blu had just hired highly acclaimed chef Kevin Cherkas, who is famous for his unusual and mysterious creations. One taste and it all made sense. Since cooking is an art form, these campaign visuals are specially commissioned canvas paintings, executed by Singapore fine artists Andy Yang, Michael Lui and Sokkuan Ty.

Advertising Agency: TBWA/Tequila, Singapore
Executive Creative Director: Graham Kelly
Creative Director: Pei Pei Ng
Art Directors: Merlin Kwan, Edward Poh
Copywriters: Paul Allen, Lawrence Stevenson

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11 comments

Hadrons's picture
Hadrons
5743 pencils

Blueberries with french vanilla ice cream & whip cream... make it double please.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Spanky's picture
Spanky
4895 pencils

Weak concept and the illustrations aren't very appetizing. Especially the one of the egg. I appreciate that they didn't do a typical restaurant ad showing the food, interior or chef. But these are a miss.

kleenex's picture
kleenex
25686 pencils

images do look nice.

mark3r's picture
mark3r
1940 pencils

AD had no idea how to treat the copy apparently.

:::MARK3R:::

Gi_bo's picture
Gi_bo
1385 pencils

agree

GiBo

designzero68's picture
designzero68
74 pencils

Copy is fine, white space is design space, i guess.

Nice one. Like the Blueberry better than the surrealism piece. Not cannes but really good for a restaurant ad.

Adsolute's picture
Adsolute
32 pencils

First i thought WTF? then i read the copy. One taste and it all makes sense. Ok if they say so i have to believe it. nouveau cuisine right? But really cool for a restaurant ad.

Maxads's picture
Maxads
60 pencils

pretty cool painting. like the art idea.

TimothyJ's picture
TimothyJ
35 pencils

The other one is better.

Kulkimoose's picture
Kulkimoose
14 pencils

With the amount of money Shangri-La have they surely could have done a better job of this. First glance, as Adsolute said, I also thought what the f**k is going on here until I finally read the miniscule copy.

neary jaclies's picture
neary jaclies
104 pencils

nice

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