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Dolphin

Agency: 
Published/Aired: 
May 2010
Description: 

There's no greater act of hospitality than to embrace a stranger as one's own.
Shangri-la
Hotels and Resorts
It's in our nature.

Advertising Agency: Ogilvy & Mather, Hong Kong
Creative director: Pierre Desfretier
Art directors: Pierre Desfretier, Genevieve Hardy
Copywriters: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
Producer: James Brook-Partridge
Account servicing: Adam O’Conor, Laura Le Roy
Planning: Catherine Moustou
Music composer: Bruno Coulais
Production company: Quad Productions
Director: Bruno Aveillan
Media agency: Maxus

Comments (24)

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Highest Rated

jasonyu0320's picture
jasonyu0320
Activity Score 49

This brings the best visual impact to me ! Harmony, not too over like the other two.

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

this one is the stronger

Adaddicted's picture
Adaddicted
Activity Score 3435

coool and cleeean!

withalltherespects

shahid.h's picture
shahid.h
Activity Score 256

nice copy!!!

fabiomarquesf's picture
fabiomarquesf
Activity Score 74

Second that!

Guest's picture
Guest

nice idea and good photoshop

Guest's picture
Guest

nice idea

jackal hunts's picture
jackal hunts
Activity Score 325

Great visual thinking:)

TommyO's picture
TommyO
Activity Score 1866

Yeah, best of them all.

atb2005's picture
atb2005
Activity Score 13561

This campaign tells you absolutely nothing concrete about these hotels/resorts. Everything is just too vague or abstract. Nice executions though.

Guest's picture
Guest

very nice, warm welcome feeling.

AssassinX's picture
AssassinX
Activity Score 1329

I love dolphin. This one works for me.

I personally dont agree with atb2005 cos I think this is a purely branding campaign and it just needs to make ppl feeling good, then it's already enough. As Shangri-la is a well-known hotel brand in Asia. I think it's not necessary to show their hotel rooms, lobby decoration, etc.

Dzsoi's picture
Dzsoi
Activity Score 8115

It is too abstract and mushy for me. Do I want a hotel to "embrace" me? I don't expect that, in fact, I don't like the confidentiality here... bad insight, if I belong to the target group.

Hibon's picture
Hibon
Activity Score 3736

Very new for a hotel ad... nice photo and production. ( i feel good with this)

Simple ideas are the best !

Guest's picture
Guest

Strong and beautiful !

Prime83's picture
Prime83
Activity Score 497

The benefit of the product / service is exaggerated and out of context, but the message is transmitted, but why she is wearing a dress?

Guest's picture
Guest

Hmmmm.... Sorry, but it doesn't necessarily make me feel great about the brand. Besides using asian talent, the complete idea of Shangri-La (the place) is completely lost. Nice try though.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Nice art. Nice sentiment.

prs's picture
prs
Activity Score 210

Reedited: This is better than wolf and swan. Infact much better. Nice work compare to other related works (wolfs, swan)

Don't follow the herd - be yourself!

Guest's picture
Guest

Cool, not very shap though... Awesome View :)

Guest's picture
Guest

Amazing visual !

dollypoppin's picture
dollypoppin
Activity Score 1423

Something with really good quality, as expected of Shang's taste..

---------
"Nihil sub sole novum"

Guest's picture
Guest

But it's a copy of what another agency have proposed during the competition.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

this is beautiful, way better than the other two.
Faultless photography (no photo credit? weird) and re-touching, thoughtful execution.

At least your not being eaten in your sleep by wolves, or a menacing giant swan.!

jasonyu0320's picture
jasonyu0320
Activity Score 49

This brings the best visual impact to me ! Harmony, not too over like the other two.

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