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Shalmor Avnon Amichay / Young & Rubicam: Champagne
Blood, Sweat, Tears, Champagne
Agency of the year 2006
Ineractive agency of the year 2006
Grand Effie of the year 2006
Agency: Shalmor Avnon Amichay / Young & Rubicam, Israel
Managing Creative Director: Gideon Amichay
Creative Director: Tzur Golan
Art Director: Shirly Bahar
Copywriter: Avital Pinchevsky
Comments
A drop of cum would have been more honest.
That was my point too :))
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not freedom like a shopping card
Congratulations!
Blood, Sweat, Tears, Champagne, Sperm :)
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not freedom like a shopping card
sweat and champagne i understand, but blood and tears are emphasis.
Never cut yourself with an exacto blade, huh?
... coffee, suspicious white powder, saliva, fat stains... messier woul be cuter.
I dont think it's too messy.the hardships and the victory is well shown.what about the order of these things?
You basically work till your blood vessels burst. Then you sweat as the results are announced. Then you cry cos' this year the award juries threw a dart and finally hit your agency's name. Then you go to your rival agencies' lobby and pop a champagne there.
this liquid idea is just not solid. try too hard to be meaningful but turn out meaningless.
don't celebrate yet, guys! work harder!
this liquid idea is just not solid. try too hard to be meaningful but turn out meaningless.
don't celebrate yet, guys! work harder!
Nothing like mediocre work to state your superiority.
hahahahahahaha....
they drink!
hahahahahahaha....
ha...right, right. You see what they did there? They took the old phrase "blood, sweat and tears" and twisted it. You see, you see? They twisted it by adding champagne which is normally used as a sign for victory. Ha, I love what these guys are doing. They're crackin me up, crackin...me...up...
And to top it all off these guys in the comments, ha, I can hardly say it, it's too funny. They started adding in other liquids, crazy things like cum and piss, and any other liquid that sprang to mind. And then they were in on the joke, they're laughing, we're laughing, and we're all laughing sooooo hard that we never even realize that this ad is so disgustingly disgusting that it depresses our inner psyche to the point that our future grand children are going to commit suicide and their puppies will die of loneliness.
Keep laughing, you guys are crackin me up!
what?
drama queen!
Y&R... esoteric needs the tissues after you guys.
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