24 comments

Rog's picture
Rog
6082 pencils

Interesting.

Ivan, have you seen the Toyota (Australia) 'black spots' print ad?
It used the same optical/negative illusionary aspect. Very sharp.
Picked up Oz awards a number of years back.

Boony? Hang-the-dj? kre8? sutho?

>>>> That's not an ad. THIS is an ad.

ivan's picture
ivan

No, I haven't seen it. Post it in the exhibition.

JPWrites's picture
JPWrites
238 pencils

I think I ruined my mac.

Boony wants a beer's picture
Boony wants a beer
380 pencils

Yeah I remember it. Dominated the Caxtons a couple of years ago.

Only thing that ruined it for me was that it'd actually been done for a light company with long lasting globes before that...line said something like "Seems like every time you look away another globe blows".

pinkusfloydus's picture
pinkusfloydus
90 pencils

How do I shake my monitor up and down? My IT guy will come after me with an AK 47.

A. J. SMITH's picture
A. J. SMITH
2824 pencils

He used to work here I think.

jennywhx's picture
jennywhx
1142 pencils

you're very cool, your IT fellow is even cooler, AK47? HA HA. make me laugh.
i just scroll up and down, haha.

djspiralz's picture
djspiralz
491 pencils

just shake your head up and down then

Minimum's picture
Minimum
1490 pencils

Makes me cross-eyed. And a headache too. And I already felt sick. Thank you AOTW, you made my day!

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ivan's picture
ivan

So, is this what learning does to you? Making you dizzy?

Minimum's picture
Minimum
1490 pencils

nope, but I got a meeting from the Hang-over from hell. My head hurts so looking at shaking stripes isnt exactly Disneyland for me.
I will look at it as soon as Im a bit straighted out. What does it doe for you then?

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ivan's picture
ivan

It doesn't do much to me other than making me extremely frustrated because I expected more than just the black and white lines getting blurred into a gray texture. Am I missing something?

JediByKnight's picture
JediByKnight
184 pencils

duh-duh-done.

truecopy's picture
truecopy
399 pencils

Why the signature? - JWT in the upper left corner

"Sex sells. Truth even better." - A friend

copyingnobody's picture
copyingnobody
26 pencils

In some countries, some clients let the ad agencies sign their work.

You can see it even on the tv ads.

Call it advertisingwithinadvertisingfortheadvertisingagency if you will.

A. J. SMITH's picture
A. J. SMITH
2824 pencils

Thats cool.

swiss_adguy's picture
swiss_adguy
36 pencils

i have used that same effect in 1999…
for martini: “shaken not stirred.” accompanying the launch of the james bond movie.
you could see the martini logo in between the lines, when shaking the ad.

unfortunately, enough the JWT does not work, neither on screen, or as print.

like.a.boy's picture
like.a.boy
227 pencils

“shaken not stirred.” is your ad? Respect bro!
The one up there have no insight and using the effect for the sake of using it.

swiss_adguy's picture
swiss_adguy
36 pencils

thank you like.a.boy!

yep, indeed, it was fun working on that project. particularly working on a very tight budget and creating some serious press release.
we even extended the idea by bringing mini-trampolins to the movie-theaters and having people jumpe up and down…

teenie's picture
teenie
1894 pencils

I've shaken it, and all I've got is nausea. What's it supposed to be/say? Looks like a good idea, I just want the punchline!

addyong's picture
addyong
155 pencils

too busy to shake...When it comes to " it takes me too many times to think, interact, digest wat it means" then only hit on me...

R®'s picture
115 pencils

done before by martini... shaken not stirred.... not that's an ad

Yokel's picture
Yokel
604 pencils

And what did I learn?

Not to do everything anyone tells me.

ingolstadt's picture
ingolstadt
56 pencils

For the first few person who replied, i can understand your frustration of shaking. But those who's a few post above me..... YOU CAN SCROLL UP AND DOWN RIGHT ?

Anyway, since it's not working on me either. Pity on those who shook their monitors or laptops..... haahhahaha ~

by the way.... what's it really????

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