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22 comments

TrainRunner's picture
TrainRunner
225 pencils

nice.

Mezooo's picture
Mezooo
174 pencils

wouldn't even recognize it as a ad...

is this good or bad?

krautland's picture
krautland
3204 pencils

well placed but it's an example for a great media buy, not necessarily great creative.

whitespace's picture
whitespace
1953 pencils

it's a creative media buy... that's what's making it great isn't it?

Dozer's picture
Dozer
149 pencils

nice !!!

Toro's picture
Toro
1007 pencils

This ad has been done by every agency in every country at least once.

sorayaaulia's picture
sorayaaulia
79 pencils

agreed.

brain123's picture
brain123
830 pencils

Pretty much...

theanc's picture
theanc
2778 pencils

Yeah. I was thinking about that.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

TrrrTrrr's picture
TrrrTrrr
36 pencils

Clever.

getconnected2001's picture
getconnected2001
989 pencils

Good one!

cocochiller's picture
cocochiller
146 pencils

Yea, if I were flipping through the pages I would miss it. It needs something to draw attention to the idea.

Barbara Agatha G.'s picture
Barbara Agatha G.
70 pencils

To Toro: of course it has been done some way or another before.
Until media is revolutioned completely ideas will tend to basically repeat themselves in different versions.
I think that in this case the agency did a lot with little.
As an account, I always think about the budget and the objective. in terms of ROI, this works.

philippertl's picture
philippertl
656 pencils

I think the execution could have been better, most people wouldn't even get the idea.

Zeus's picture
Zeus
912 pencils

AWESOME!!!...exellent idea!!!

wizzyfx's picture
wizzyfx
33 pencils

Why do they place ads in the center of the page? Isn't it bent or sth?

CGilb09's picture
CGilb09
572 pencils

An interesting idea, but it operates under the assumption that people are going to even connect the idea of the classified ads being "loaded" in the truck.

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andré ™'s picture
andré ™
144 pencils

Liked it, but quite done the same with mini cooper already.

iamcreative's picture
iamcreative
262 pencils

nice

plnnr's picture
plnnr
37 pencils

Done and better, the car load the whole page in the one i see before

kulago's picture
kulago
101 pencils

what's nice if it's done by another car brand-volvo

Guest's picture
Guest

so?

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