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SG Pick-up: Load more
Advertising Agency: W&K Advertising, Beijing, China
Creative Director: Li Chen
Art Director: Miao Qiu, Li Chen
Copywriter: Shen Li
Published: September 2006
Comments
nice.
wouldn't even recognize it as a ad...
is this good or bad?
well placed but it's an example for a great media buy, not necessarily great creative.
it's a creative media buy... that's what's making it great isn't it?
nice !!!
This ad has been done by every agency in every country at least once.
agreed.
Pretty much...
Yeah. I was thinking about that.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Clever.
Good one!
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http://indianadsblog.blogspot.com/
Indian Ads Update
Yea, if I were flipping through the pages I would miss it. It needs something to draw attention to the idea.
To Toro: of course it has been done some way or another before.
Until media is revolutioned completely ideas will tend to basically repeat themselves in different versions.
I think that in this case the agency did a lot with little.
As an account, I always think about the budget and the objective. in terms of ROI, this works.
I loved it. :)
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I think the execution could have been better, most people wouldn't even get the idea.
www.philippertl.co.uk
ILLUSTRATION / DESIGN freelance or permanent
AWESOME!!!...exellent idea!!!
Why do they place ads in the center of the page? Isn't it bent or sth?
An interesting idea, but it operates under the assumption that people are going to even connect the idea of the classified ads being "loaded" in the truck.
Liked it, but quite done the same with mini cooper already.
nice
Done and better, the car load the whole page in the one i see before
what's nice if it's done by another car brand-volvo
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