Seven Luck Casino: Card

Welcome to Korea, if you remember the followings:
1. It is illegal to take national treasure abroad.
2. It is legal to take korean luck abroad.

Seven Luck Casino is only for foreign visitors to Korea. Thus, this creative was exposed on the spot for foreigners like airport billboard, guidebook, or airport pop.

Advertising Agency: Daehong Communications, Seoul, Korea
Creative Director: Sunghyun Baek
Art Directors: Insung Seo, Sanghyun Oh
Copywriters: Hyoungju Lee, Kikwan Lee
Illustrator: Juyong Lee
Photographer: Yuseok Chung
Published: December 2009

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morse's picture
15714 pencils

Copy and typography is not good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

she_kai's picture
221 pencils

don`t take national treasure abroad ,if there has any

Althrough this one sucks , it`s the best corean ad i`ve ever seen

aldemar's picture
45 pencils

the ideas are very well chained

Marlus Lau's picture
Marlus Lau
1806 pencils

Great image!

anHiiieeta's picture
328 pencils

good art

richter's picture
2 pencils

Lost in translation ....

mgriff21's picture
592 pencils

Nice art direction on all of these. Well done!

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

rolling.stone's picture
2740 pencils

good series


~ Quite obviously, I have gathered no moss ! ~

slip's picture
919 pencils



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