Sete Léguas: Mixer

Fire has just become less dangerous

Advertising Agency: Lew'Lara\TBWA, São Paulo, Brazil
Creative Directors: Manir Fadel, Braulio Kuwabara, Andre Laurentino, Victor Sant'Anna, Felipe Luchi, Jaques Lewkowicz
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Photographer: Rogerio Miranda

May 2008


in the name of ad's picture
in the name of ad
456 pencils

hey...not bad

maddoxx's picture
73 pencils

love the idea. love the execution. simple and good as press ads must be. and i like this one a little bit more than the other one...
potential cannes winner for me.

monicamexico's picture
830 pencils

Nah - the kitchen items are irrelevant and don't make sense.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

But that's the whole joke here: going way above and beyond the call of duty.

This is such a nice change of pace on this website in terms of rather obscure product category and the target audience. I have NEVER seen an ad for fireproof boots before!! And now I know what's possible in this category. So, I'm loving it...

Rachel.Mann's picture
450 pencils

He went in and saved a kitchen mixer?
He may be gay. Just a thought.

ivan's picture

Gay or not gay, it works as long as it sells the boots. :)

Rachel.Mann's picture
450 pencils

Hey - I like this one! Just making a goofy comment, that's all.

FlyingDogs's picture
968 pencils

Wonderful work.


reactor's picture
294 pencils

It should sell!


pscs's picture
440 pencils

love the caption :)

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