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Mixer

Agency: 
Published/Aired: 
May 2008
Description: 

Fire has just become less dangerous

Advertising Agency: Lew'Lara\TBWA, São Paulo, Brazil
Creative Directors: Manir Fadel, Braulio Kuwabara, Andre Laurentino, Victor Sant'Anna, Felipe Luchi, Jaques Lewkowicz
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Photographer: Rogerio Miranda

Comments (10)

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Highest Rated

pscs's picture
pscs
Activity Score 440

love the caption :)

in the name of ad's picture
in the name of ad
Activity Score 456

hey...not bad

maddoxx's picture
maddoxx
Activity Score 73

love the idea. love the execution. simple and good as press ads must be. and i like this one a little bit more than the other one...
potential cannes winner for me.

monicamexico's picture
monicamexico
Activity Score 830

Nah - the kitchen items are irrelevant and don't make sense.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

But that's the whole joke here: going way above and beyond the call of duty.

This is such a nice change of pace on this website in terms of rather obscure product category and the target audience. I have NEVER seen an ad for fireproof boots before!! And now I know what's possible in this category. So, I'm loving it...

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

He went in and saved a kitchen mixer?
He may be gay. Just a thought.

ivan's picture
ivan

Gay or not gay, it works as long as it sells the boots. :)

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Hey - I like this one! Just making a goofy comment, that's all.

FlyingDogs's picture
FlyingDogs
Activity Score 968

Wonderful work.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

reactor's picture
reactor
Activity Score 294

It should sell!

Reactor

pscs's picture
pscs
Activity Score 440

love the caption :)

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