Sete Léguas Fireproof Boots: Rolling pin

Fire has just become less dangerous

Advertising Agency: Lew'Lara\TBWA, São Paulo, Brazil
Creative Directors: Manir Fadel, Braulio Kuwabara, Andre Laurentino, Victor Sant'Anna, Felipe Luchi, Jaques Lewkowicz
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Photographer: Rogerio Miranda

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16 comments

sumsum's picture
sumsum
615 pencils

OMG what a silly line!!!!!!!!!!
i understand the idea but saying that fire become less dangerous is dangerous.

Wordnerd's picture
Wordnerd
6662 pencils

- specially when you just talk about boots. what the hell? ok, i'm not the target but this is a redicolous overpromise and deadly for a special interest product

copywriter.txt's picture
copywriter.txt
828 pencils

This isn't overpromise for me. It's humor for god sake.

I can't imagine a firefighter seeing this ad and thinking: "Nice! Now i can enter at a fire naked only using this boots."

People are putting a huge responsibility in advertising nowadays.

FlyingDogs's picture
FlyingDogs
968 pencils

Spot on. I think this is some lovely work.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

ZZbottom's picture
ZZbottom
111 pencils

"could/can become" instead of "has just become" could put out overpromising.

zzbottom

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

No. No no no no no no!
Don't change a THING!! This is good as is.

jazarah's picture
jazarah
1262 pencils

yea you are right, it is silly

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

You're right everyone, it is indeed silly. And it its no work of genius, but it does work. Great Success|!

We're going to need more lube.

funky_frogii's picture
funky_frogii
2538 pencils

i love this........coooooooooool......oops .....hot

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

nicoruk's picture
nicoruk
107 pencils

make me smile!
nice one!

theanc's picture
theanc
2778 pencils

Bad concept, bad execution bad idea. This is a fucking good job and they wasted it.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Zemane's picture
Zemane
284 pencils

All right, Augusto.
I took a look at your carbonmade, and i noticed that you have a lot to teach us!
Grow up.

"Talent is luck. The important thing in life is courage."

maddoxx's picture
maddoxx
73 pencils

heyheyheyheyhey
good comment 'mr. castanhodo'
c'mon 'augusto' this campaign is just fucking great.
and i insist this is potential cannes winner...

Rachel.Mann's picture
Rachel.Mann
450 pencils

Lame. Neeexxttt.

Tomads's picture
Tomads
15 pencils

silly, but funny. It works to me.

reactor's picture
reactor
294 pencils

Good photography. Good ad.

Reactor

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