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Sete Léguas Fireproof Boots: Rolling pin
Fire has just become less dangerous
Advertising Agency: Lew'Lara\TBWA, São Paulo, Brazil
Creative Directors: Manir Fadel, Braulio Kuwabara, Andre Laurentino, Victor Sant'Anna, Felipe Luchi, Jaques Lewkowicz
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Photographer: Rogerio Miranda
Comments
OMG what a silly line!!!!!!!!!!
i understand the idea but saying that fire become less dangerous is dangerous.
- specially when you just talk about boots. what the hell? ok, i'm not the target but this is a redicolous overpromise and deadly for a special interest product
This isn't overpromise for me. It's humor for god sake.
I can't imagine a firefighter seeing this ad and thinking: "Nice! Now i can enter at a fire naked only using this boots."
People are putting a huge responsibility in advertising nowadays.
Spot on. I think this is some lovely work.
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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
"could/can become" instead of "has just become" could put out overpromising.
No. No no no no no no!
Don't change a THING!! This is good as is.
yea you are right, it is silly
http://jazarah.net/blog/
You're right everyone, it is indeed silly. And it its no work of genius, but it does work. Great Success|!
i love this........coooooooooool......oops .....hot
love anything creative
http://addot.blogspot.com/
make me smile!
nice one!
Bad concept, bad execution bad idea. This is a fucking good job and they wasted it.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
All right, Augusto.
I took a look at your carbonmade, and i noticed that you have a lot to teach us!
Grow up.
"Talent is luck. The important thing in life is courage."
heyheyheyheyhey
good comment 'mr. castanhodo'
c'mon 'augusto' this campaign is just fucking great.
and i insist this is potential cannes winner...
Lame. Neeexxttt.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
silly, but funny. It works to me.
Good photography. Good ad.
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