Sete Léguas: Crocfrog

Any danger becomes smaller.

Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director:João Livi
Creative Directors: Felipe Luchi, Philippe Degen
Art Directors: Felipe Lemes, Bastien Grisolet
Copywriter: Arturo Marenda
Photographer: Carioca
Illustrator: Carioca
Additional credits: Marcio Utsh, Erick Sobral, Rafael Barajas, Jean Luc Chirio, Marie Dathana
Published: April 2013

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5 comments

thedesignaddict's picture
thedesignaddict
5364 pencils

Conceptually speaking, this train should never have left the station.

MindDrift's picture
MindDrift
1083 pencils

Too late, it has reached its destination. Great ad.

certaintly's picture
certaintly
4060 pencils

an example of a brilliant execution compensating for a weak concept

ive noticed brazil has a lot of this.

hell, it was so good i didnt even care about what the product was, i just looked at the tag.

what IS the product? clothing? how does this relate to clothing?

crocodile jackets? from crocs to jackets? from dangerous to not?

Jackbr's picture
Jackbr
1376 pencils

Good concept.

Jack

Peter Frank's picture
Peter Frank
532 pencils

nice cgi

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