Sete Léguas Boots: Fire man

With Sete Léguas boots every foot is well protected.

Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Directors: Leo Macias, Philippe Degen
Art Director: Fábio Rodrigues
Copywriter: Antonio Nogueira
Art Buyer: Mario Coelho
Illustrator: Boreal
Photographer: Gustavo Lacerda
Advertiser's Supervisor: Eduardo Sabanai
Account Manager: Gabriela Aun
Account Supervisor: Rogério Dezembro

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20 comments

pez's picture
pez
1723 pencils

is this for real?

Guest's picture
Guest

Of course is not real. Ad SCAM with poor Art Direction.

Guest's picture
Guest

This is just too good. Congratulations

Jupiter's picture
Jupiter
547 pencils

Snowman fire-fighter wearing rubber boots - too good??? damn, you did this right? come onnn! admit it:-)

this is a classic case of creative-licence-gone-too-far...well at least for me...haizzz!

btw...am still waiting for it to melt to fill the boots and see if it can hold water:-)

commenting just to gather more pencils:-)

Sven Gali's picture
Sven Gali
845 pencils

Okay I get it...but it feels wrong...illogical...and who wears rubber boots to fight a fire anyway?

Adaddicted's picture
Adaddicted
3435 pencils

poor... Brasil nil...!!!

withalltherespects

Guest's picture
Guest

Other two was nice but this one is not correct.

bakchod's picture
bakchod
60 pencils

poor art direction

Hiperion's picture
Hiperion
3138 pencils

too much simple..

Guest's picture
Guest

Shocking!

picntype's picture
picntype
147 pencils

With Sete Léguas boots every foot is well protected??? but i can see here boots protected entire body.

Guest's picture
Guest
Guest's picture
Guest

this ad is lame. :( first level thinking of a beginner student

Guest's picture
Guest

Great! deserved Silver Lion

AssassinX's picture
AssassinX
1329 pencils

I think it's not quite convincing... sorry

daniel_glezmilan's picture
daniel_glezmilan
282 pencils

First idea. C´mon.

divschadha's picture
divschadha
29 pencils

i like the idea...though quite superficial but the point is nice n sweet...does make u have a smile on ur face. And as far as convincing the consumer is concerned, the ad is quite impactful and if not directly, indirectly definitely conveys the point...
Gud work Guys!

Divya Chadha

Guest's picture
Guest

wrong creative; but paper & baloon is good

Guest's picture
Guest

this ad is just too lame..and the idea is not strong enough..as a consumer this ad will not give me any incentive to buy the product

Line Shape's picture
Line Shape
13 pencils

nice but what about the body ???? :(o

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