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Sete Léguas Boots: Fire man

Sete Léguas Boots: Fire man
Your rating: None Average: 5.4 (39 votes)

With Sete Léguas boots every foot is well protected.

Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Directors: Leo Macias, Philippe Degen
Art Director: Fábio Rodrigues
Copywriter: Antonio Nogueira
Art Buyer: Mario Coelho
Illustrator: Boreal
Photographer: Gustavo Lacerda
Advertiser's Supervisor: Eduardo Sabanai
Account Manager: Gabriela Aun
Account Supervisor: Rogério Dezembro

20 Comments

pez's picture 1664 pencils
pez | Sun, 2010-06-27 19:11
2

is this for real?

Guest's picture
Guest | Tue, 2010-06-29 17:13

Of course is not real. Ad SCAM with poor Art Direction.

Guest's picture
Guest | Sun, 2010-06-27 19:46

This is just too good. Congratulations

Jupiter's picture 551 pencils
Jupiter | Mon, 2010-06-28 05:04

Snowman fire-fighter wearing rubber boots - too good??? damn, you did this right? come onnn! admit it:-)

this is a classic case of creative-licence-gone-too-far...well at least for me...haizzz!

btw...am still waiting for it to melt to fill the boots and see if it can hold water:-)

commenting just to gather more pencils:-)

Sven Gali's picture 845 pencils
Sven Gali | Sun, 2010-06-27 20:28

Okay I get it...but it feels wrong...illogical...and who wears rubber boots to fight a fire anyway?

Adaddicted's picture 3417 pencils
Adaddicted | Mon, 2010-06-28 00:41
1

poor... Brasil nil...!!!

withalltherespects

Guest's picture
Guest | Mon, 2010-06-28 01:04

Other two was nice but this one is not correct.

bakchod's picture 60 pencils
bakchod | Mon, 2010-06-28 02:38

poor art direction

Hiperion's picture 3108 pencils
Hiperion | Mon, 2010-06-28 03:02

too much simple..

Guest's picture
Guest | Mon, 2010-06-28 04:01
2

Shocking!

picntype's picture 148 pencils
picntype | Mon, 2010-06-28 05:07

With Sete Léguas boots every foot is well protected??? but i can see here boots protected entire body.

Guest's picture
Guest | Mon, 2010-06-28 06:48

Hey Sven Gali. Shut your hole: http://www.fire-etc.com/airboss-16-inch-firefighter-rubber-structure-b...

Guest's picture
Guest | Mon, 2010-06-28 08:08

this ad is lame. :( first level thinking of a beginner student

Guest's picture
Guest | Mon, 2010-06-28 10:31

Great! deserved Silver Lion

AssassinX's picture 1347 pencils
AssassinX | Mon, 2010-06-28 15:41

I think it's not quite convincing... sorry

daniel_glezmilan's picture 282 pencils
daniel_glezmilan | Mon, 2010-06-28 16:37

First idea. C´mon.

www.danielglezmilan.blogspot.com

divschadha's picture 29 pencils
divschadha | Tue, 2010-06-29 00:49

i like the idea...though quite superficial but the point is nice n sweet...does make u have a smile on ur face. And as far as convincing the consumer is concerned, the ad is quite impactful and if not directly, indirectly definitely conveys the point...
Gud work Guys!

Divya Chadha

Guest's picture
Guest | Sun, 2010-08-15 03:58

wrong creative; but paper & baloon is good

Guest's picture
Guest | Sat, 2010-12-04 20:03
1

this ad is just too lame..and the idea is not strong enough..as a consumer this ad will not give me any incentive to buy the product

Line Shape's picture 13 pencils
Line Shape | Sun, 2012-04-22 05:26

nice but what about the body ???? :(o

http://www.lineshape.net

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