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Serviceplan Recruitment: Organ donation, Heart
This campaign is designed to recruit young creatives for the advertising agency Serviceplan in Germany. The flight of 4 posters provokingly asks graphic design and advertising students, who are willing to “donate” their brains, hearts and eyes for good advertising to apply for a job at Serviceplan.
Advertising Agency: Serviceplan München/Hamburg, Germany
Creative directors: Ekki Frenkler, Carlos Obers
Art Director: Sonja Färber
Copywriter: Carlos Obers
Account Executive: Sybille Stempel
Photography: Saulo Bambi, Florence
Published: August 2006
Comments
GROSS!!!!!!
Indeed.
kinda Gunther von Hagens stuff, huh?
Organspende ist eine heikele Sache...
bringt man sie auch noch mit Serviceplan in Verbindung...
nja... whatever... ;)
Creative Brief-
Business Problem: You guys suck, we need to hire new creatives. Get to work.
agreed.
I LOVE IT!
Finally some business that has the balls to do such a thing. This is our body people, nothing dusgusting about it. Go to a museum and you will see it. I think it is rather couragous
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
Well our body has shit inside too, so if you think because its inside its not gross think again, or you think shit is not gross. By the way... i dont think is gross, i just dont like it, to much information.
well it doesn't encourage me to donate anything.....too forced
whats the point of the ad?
make u love it coz it looks cool? kill ur own client.....
Delicious!!!!!!
"donate" their parts at ad agency? forced and gross.
I don't care so much that it's gross - I just think it's way too complicated a mental leap. It's weird to have a figurative expression (we need your heart) coupled with a literal execution (here's the inside of a human body). It makes for a strange disconnect. Add that to the science-museum pictures (which reminds me of the human body exhibition that's playing here at the monet), and you're taking my head in 6 places at once. The message is muddled.
if you take it too literal it's gross. if you take it with a little sense of humour it's not.
i mean this is not a food ad, is it?
when i saw this for the first time i liked it. maybe because it's different.
It's not a food ad indeed - lack of parsley. And a lemon slice, maybe.
It would be an excellent poster for THE MUMMY RETURNS!!!
no body one will see this ad!
yuck!
liked th approach very much...hwever th copy cud b more edgy...7/10.
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