Serviceplan Recruitment: Organ donation, Heart

This campaign is designed to recruit young creatives for the advertising agency Serviceplan in Germany. The flight of 4 posters provokingly asks graphic design and advertising students, who are willing to “donate” their brains, hearts and eyes for good advertising to apply for a job at Serviceplan.

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative directors: Carlos Obers
Art Director: Sonja Färber
Copywriter: Carlos Obers
Account Executive: Sybille Stempel
Photography: Saulo Bambi, Florence
Published: August 2006

17 comments

fersvax's picture
fersvax
1237 pencils

GROSS!!!!!!

FER.

Andreas TM's picture
Andreas TM
129 pencils

Indeed.

fractalrene's picture
fractalrene
1506 pencils

kinda Gunther von Hagens stuff, huh?

lorem_ipsum's picture
lorem_ipsum
194 pencils

Organspende ist eine heikele Sache...
bringt man sie auch noch mit Serviceplan in Verbindung...
nja... whatever... ;)

stateoftheart's picture
stateoftheart
181 pencils

Creative Brief-
Business Problem: You guys suck, we need to hire new creatives. Get to work.

FPO's picture
FPO
58 pencils

agreed.

Minimum's picture
Minimum
1496 pencils

I LOVE IT!

Finally some business that has the balls to do such a thing. This is our body people, nothing dusgusting about it. Go to a museum and you will see it. I think it is rather couragous

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Vicky's picture
Vicky
375 pencils

Well our body has shit inside too, so if you think because its inside its not gross think again, or you think shit is not gross. By the way... i dont think is gross, i just dont like it, to much information.

raverus's picture
raverus
1478 pencils

well it doesn't encourage me to donate anything.....too forced

whats the point of the ad?

make u love it coz it looks cool? kill ur own client.....

puppiepoppy's picture
puppiepoppy
1636 pencils

Delicious!!!!!!

mrtalented's picture
mrtalented
2175 pencils

"donate" their parts at ad agency? forced and gross.

teenie's picture
teenie
1894 pencils

I don't care so much that it's gross - I just think it's way too complicated a mental leap. It's weird to have a figurative expression (we need your heart) coupled with a literal execution (here's the inside of a human body). It makes for a strange disconnect. Add that to the science-museum pictures (which reminds me of the human body exhibition that's playing here at the monet), and you're taking my head in 6 places at once. The message is muddled.

addyhoch10's picture
addyhoch10
2592 pencils

if you take it too literal it's gross. if you take it with a little sense of humour it's not.
i mean this is not a food ad, is it?
when i saw this for the first time i liked it. maybe because it's different.

postman's picture
postman
951 pencils

It's not a food ad indeed - lack of parsley. And a lemon slice, maybe.

karra98's picture
karra98
48 pencils

It would be an excellent poster for THE MUMMY RETURNS!!!

FRG

novel's picture
novel
190 pencils

no body one will see this ad!
yuck!

jungleraven's picture
jungleraven
291 pencils

liked th approach very much...hwever th copy cud b more edgy...7/10.

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