Serviceplan Recruitment: Organ donation, Brain

This campaign is designed to recruit young creatives for the advertising agency Serviceplan in Germany. The flight of 4 posters provokingly asks graphic design and advertising students, who are willing to “donate” their brains, hearts and eyes for good advertising to apply for a job at Serviceplan.

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative directors: Carlos Obers
Art Director: Sonja Färber
Copywriter: Carlos Obers
Account Executive: Sybille Stempel
Photography: Saulo Bambi, Florence
Published: August 2006


k-rocka's picture
428 pencils


twelve_noon's picture
617 pencils

vampires' association looking for young blood?

msred's picture
491 pencils

Okay. And this makes me want to look into organ donation because...

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

it's not promoting organ donation in the literal sense. It's an agency looking for the best 'eyes, brains, hearts, etc.' in the business.

By donating your eyes, you're going to go work for them.

msred's picture
491 pencils

okay thanks - i didnt read the caption

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils


teenie's picture
1894 pencils

And aren't we suppsed to avoid showing an eye, writing "eye" and then using an arrow to point the eye out? It's an ad aimed at creatives - we get it! We get it!

jungleraven's picture
291 pencils

thtz just to give it a more feel of it...
imagine it without th arrow n th caption

Ubiera's picture
20 pencils

Me encanta esta idea para reclutamiento. sarcastico pero refrescante.

buddhaofsuburbia's picture
49 pencils

The idea is sound. The visual, striking. But the copy, needs a lot of work (probably, translated from German). If you guys need a copywriter, feel free to get in touch with me. Danke!

1. emotion + insight + debunking category = Ad

2. Fresh strategy + vivid execution = Award

3. Idea + Co-opting culture = Brand Momentum

JUANcho's picture
50 pencils

GAS!! Que asco!!!! Y yo creo que ayudar a alguien no debe dar asco!!!

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