4 comments

SeanMartin's picture
SeanMartin

It's just not been a good night in here, has it.

The idea is a little too precious, and the fussiness of the details around it undercut the message. Simplify, people, simplify! It doesnt need all this visual bric-a-brac to make the point.

teenie's picture
teenie
1894 pencils

These would be great if they were ambient.

scarfinati's picture
scarfinati
836 pencils

You guys are crazy fickle. None of you have anything this good in your books.

Its unexpected and drives the message home. Great ad.

jimkuz's picture
jimkuz
404 pencils

Brilliant. For me, these are must-view ads

As Ogilvy said:
1 quality of a good visual > Arouse viewer curiosity
— make them say to themselves, “What goes on here?”
Then they read your copy to find out.

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