Serve: School Bus

Family violence is all around us.
You can help stop it. We can help you find the right things to say and when to say them.

Advertising Agency: SERVE, Milwaukee, USA
Creative Director: Gary Mueller
Art Director: Brent Goral
Copywriter: Ross Lowinske
Photographers: Scott Krahn, Dale Stenton
Published: 2007

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4 comments

SeanMartinSunday, February 3, 2008 - 00:34

It's just not been a good night in here, has it.

The idea is a little too precious, and the fussiness of the details around it undercut the message. Simplify, people, simplify! It doesnt need all this visual bric-a-brac to make the point.

1898 pencils

teenieMonday, February 4, 2008 - 09:35

These would be great if they were ambient.

820 pencils

scarfinatiMonday, February 4, 2008 - 12:03

You guys are crazy fickle. None of you have anything this good in your books.

Its unexpected and drives the message home. Great ad.

378 pencils

jimkuzFriday, February 15, 2008 - 12:22

Brilliant. For me, these are must-view ads

As Ogilvy said:
1 quality of a good visual > Arouse viewer curiosity
— make them say to themselves, “What goes on here?”
Then they read your copy to find out.

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