10 comments

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

Tall story...

Have Heart's picture
Have Heart
922 pencils

Clever lines. Really nice ads.

Have Heart's picture
Have Heart
922 pencils

Great lines!

bknowlden's picture
bknowlden
3647 pencils

Nice writing, well put together.

nacho's picture
nacho

nice art, but I think they should have gone further with a concept that pops out in the midle of the text: "it feels like a world away", some story or ... i don't know, but when I read it it felt as if they reached a good text and closed it, but if they kept on digging they would have come with something realy good.

Sabupaul's picture
Sabupaul
61 pencils

Poetry.

sabupaul

teenie's picture
teenie
1894 pencils

Love the photo and the copy. Makes me want to visit!

hang-the-dj's picture
hang-the-dj
1262 pencils

Here we go again, 'oh, look, there's more than 3 words in an ad, must be poetry, must be beautiful...'

The copy is good. Just good. Could have been amazing, considering the subject.

Art direction looks dated and cheap too, what's with that green 'tinge' around the photo?

Sorry, I don't like anything about this.

victorblanka's picture
victorblanka

nobody realized that the copy can also be read: they are straining for a better view because where they are they can only see the trash left by the visitors or a bad landscape?
but the lines are clever, afterall

REJ's picture
REJ

Thank you hang-the-dj, my sentiments exactly. The copy is hardly gripping. Ooh, Tall trees looking for a better view. Let's throw in some clever personification.

"When you live among scenery such as this"? Come on. Talk to your target audience in the language they speak. Does all copy in British ads start with, Hear ye, hear ye, come hither to heareth thine news? I don't think so.

I feel no reward for reading/looking at this campaign. Sorry.

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