Sensodyne: Tea

For sensitive teeth.

Advertising Agency: MatosGrey, Brazil
Creative Directors: Silvio Matos
Copywriters: Silvio Matos
Art Director: Guy Costa
Art Buyers: Gustavo Santos, Bruna Tombolatto
Advertiser's Supervisor: Tim Wright

5 comments

warreno's picture
warreno
222 pencils

I really like this series. Anyone who's got heat/cold sensitivity will get the message right away; ice cream, for instance, really does feel like biting tinfoil.

palls's picture
palls
164 pencils

its kind of good but some how i feel if they would have shown normal cups with tea brimming inside made of tin, it would have been more effective

"selling is advertisment"

Guest's picture
Guest

agreed wth palls... it really workswth icecream1

Guest's picture
Guest

Of course my teeth are sensitive eating a ceramic cup. Would have liked it better if only the hot coffee and cold ice was made of tinfoil?

Guest's picture
Guest

These are spot on, however you can only relate to this if you have metal based fillings.

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