Sensodyne: Resistance, Hot

Be Resistant.

Advertising Agency: Point Blank Advertising, Mumbai, India
Creative Director: Sujeesh Sukumaran
Art Director / Illustrator: Sandesh Pawar
Copywriter: Geo Joseph
Published: July 2012

19 comments

feysal's picture
feysal
2550 pencils

clever and simple wow!

groovy baby!

Prasad Weerasekara's picture
Prasad Weerasekara
640 pencils

wow. Great winning idea.

desicreative's picture
desicreative
17 pencils

One of those run-of-the-mill ads. Brilliant execution. Pointless idea.

rastaparta's picture
rastaparta
158 pencils

resistant to adverse conditions... got milk?

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

A camel? Hmm - it's very cryptic, I suppose people on Aotw will understand, but not from a magazine.

t1sh0cfc's picture
t1sh0cfc
38 pencils

I like it. There is a lot of logic and it is so easy to be caught even without a copy.

mercedes's picture
mercedes
181 pencils

No idea in it. Just a visual gimmick.

hasalaka.th's picture
hasalaka.th
290 pencils

Great Idea. Simply executed.

Richa Agrawal's picture
Richa Agrawal
324 pencils

Nice.

Sahil8's picture
Sahil8
2 pencils
andylefty's picture
andylefty
4539 pencils

Totally didn't get it until it was explained. Surely will confused a lot of people (yes me included)

kleenex's picture
kleenex
34654 pencils

They have a concept, BUTTT one that I do not like.

sameressawi's picture
sameressawi
12 pencils

could someone explain it to me?

lezy's picture
lezy
377 pencils

awsm ads n even better insight...

explanation:
the product is a toothpaste for sensitive teeth.
by showing camel in the form of tooth,
they hav conveyed that it can not only servive bt live in hot conditions.

which means the tooth after using sensodyne can with stand hot eatery.

same goes with the polar bear.

once again awsm insight n simple n smart execution.
loved it....

Anne's picture
Anne
508 pencils

I think it's quite good. It would've been clearer with the word "hot". Still, nice!

metis's picture
metis
413 pencils

Absolutely awesome

rastaparta's picture
rastaparta
158 pencils

nice, simple, right to the point!! congrats for the campaign, guys from Mumbai!!!

Schnappi's picture
Schnappi
12 pencils

i don't want to buy a toothpaste after i saw this ad.

Kaustubhi Kalwari's picture
Kaustubhi Kalwari
16 pencils

nice 1

Art washes away from the soul the dust of everyday life.” ― Pablo Picasso

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