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Resistance, Hot

Agency: 
Published/Aired: 
July 2012
Description: 

Be Resistant.

Advertising Agency: Point Blank Advertising, Mumbai, India
Creative Director: Sujeesh Sukumaran
Art Director / Illustrator: Sandesh Pawar
Copywriter: Geo Joseph

Comments (19)

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Highest Rated

Kaustubhi Kalwari's picture
Kaustubhi Kalwari
Activity Score 16

nice 1

Art washes away from the soul the dust of everyday life.” ― Pablo Picasso

feysal's picture
feysal
Activity Score 2565

clever and simple wow!

groovy baby!

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

wow. Great winning idea.

desicreative's picture
desicreative
Activity Score 17

One of those run-of-the-mill ads. Brilliant execution. Pointless idea.

rastaparta's picture
rastaparta
Activity Score 158

resistant to adverse conditions... got milk?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

A camel? Hmm - it's very cryptic, I suppose people on Aotw will understand, but not from a magazine.

t1sh0cfc's picture
t1sh0cfc
Activity Score 38

I like it. There is a lot of logic and it is so easy to be caught even without a copy.

mercedes's picture
mercedes
Activity Score 181

No idea in it. Just a visual gimmick.

hasalaka.th's picture
hasalaka.th
Activity Score 288

Great Idea. Simply executed.

Richa Agrawal's picture
Richa Agrawal
Activity Score 324

Nice.

Sahil8's picture
Sahil8
Activity Score 2
andylefty's picture
andylefty
Activity Score 4535

Totally didn't get it until it was explained. Surely will confused a lot of people (yes me included)

kleenex's picture
kleenex
Activity Score 44123

They have a concept, BUTTT one that I do not like.

sameressawi's picture
sameressawi
Activity Score 12

could someone explain it to me?

lezy's picture
lezy
Activity Score 377

awsm ads n even better insight...

explanation:
the product is a toothpaste for sensitive teeth.
by showing camel in the form of tooth,
they hav conveyed that it can not only servive bt live in hot conditions.

which means the tooth after using sensodyne can with stand hot eatery.

same goes with the polar bear.

once again awsm insight n simple n smart execution.
loved it....

Anne's picture
Anne
Activity Score 508

I think it's quite good. It would've been clearer with the word "hot". Still, nice!

metis's picture
metis
Activity Score 413

Absolutely awesome

rastaparta's picture
rastaparta
Activity Score 158

nice, simple, right to the point!! congrats for the campaign, guys from Mumbai!!!

Schnappi's picture
Schnappi
Activity Score 12

i don't want to buy a toothpaste after i saw this ad.

Kaustubhi Kalwari's picture
Kaustubhi Kalwari
Activity Score 16

nice 1

Art washes away from the soul the dust of everyday life.” ― Pablo Picasso

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