Sensodyne: Pack, Coffee

Advertising Agency: Grey Brazil
Creative Director: Guy Costa
Art Directors: Lucas Heck, Ricardo Sarno
Copywriters: Fernando Silva, Filipe Medici
Photographer: Marlos Bakker
Published: February 2010

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19 comments

Lüerzers's picture
Lüerzers
108 pencils

No guys, sorry. Its not even in the same perspective!

Too formula.

------------
Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net

Guest's picture
Guest

I think it is not meant to be in the same perspective.
its the coffee as a logo selling sensodyne. is not?

Guest's picture
Guest

could the ad people please enlighten/explain?

is the coffee a logo -- so the ad is pretending to "sell" the coffee by saying only people will healthy teeth can appreciate it?

or that sensodyne makes drinking hot coffee an easy task, literally dwarfing it by size?

whatthefudge's picture
whatthefudge
1268 pencils

What?

tamer samy's picture
tamer samy
683 pencils

i couldn't get it !!

Guest's picture
Guest

Por fin algo distinto, bien chicos!

Guest's picture
Guest

like the idea, but don't get it

Guest's picture
Guest

Very clever, but hard to get for non-advertisers.

TommyO's picture
TommyO
1866 pencils

Don't get it either.

Shingo's picture
Shingo
406 pencils

perpective not right?
dont like

Guest's picture
Guest

fuckin clever, but maybe too clever
and an ad for admen

Roshan Quintus's picture
Roshan Quintus
669 pencils

smart very very smart... but will people get this... if we dont care... anyway i like this type of thinking.

bite me

Guest's picture
Guest

too clever. ads for advertisers.

Hiperion's picture
Hiperion
3138 pencils

Too much confused

Guest's picture
Guest

I am trying to enter in a ad agency here in brazil and the creatives always says i'm not good at all, but tell me a thing. Is it good? Does It sells? Sorry, but this kind of ad makes me nervous.

Guest's picture
Guest

totalente al pedo

Guest's picture
Guest

One shouldn't be in advertising if s/he doesn't get this concept under 3 seconds!

This kind of thinking raises the bar for the industry that is too often Plagued by self-serving copycat ideas that

give the industry bad rap and attracts wrong kinds of people...Great job fellas!

Guest's picture
Guest

if majority of people didnt get the idea, how can it be a great job? i'm just sayin..

Guest's picture
Guest

cool

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