Sensodyne: Ice cream

For sensitive teeth.

Advertising Agency: MatosGrey, Brazil
Creative Directors: Silvio Matos
Copywriters: Silvio Matos
Art Director: Guy Costa
Art Buyers: Gustavo Santos, Bruna Tombolatto
Advertiser's Supervisor: Tim Wright

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14 comments

Guest's picture
Guest

I feel the pain just to watch. great work.

Guest's picture
Guest

i showed my theeth to the screen immediately.

Guest's picture
Guest

Good. It's so easy to fall into tired old cliches for this brand - it is a favourite student brief and we have all seen toothpaste on wire brushes executions. You have found a fresh new cliche (this is praise, not sarcasm). Well done.

Guest's picture
Guest

looks like FIFA trophy, didn't understand the concept.

Guest's picture
Guest

love this 1

Disco Munky's picture
Disco Munky
3900 pencils

Consider this idea stolen. It's the sort of thing we're going to see repeated from now on. Nice work.

Doin' it for the points

Guest's picture
Guest

nice executian and idea.

qd's picture
qd
20 pencils

this one works better than the empty cup.
good idea though.

Guest's picture
Guest

Copiaram da Bronx.

Joel's picture
Joel
17 pencils

cheap execution and the idea isn't so good.

NomadDCLXVI's picture
NomadDCLXVI
440 pencils

ohhh!
so easy :)
already feel that disgusting pain -.... ohhh

this really hurts.

only objection from my side is that I don't believe that using Sensodine would help me to take a bite from this one

dclxvi

rolling.stone's picture
rolling.stone
2740 pencils

nice

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~ Quite obviously, I have gathered no moss ! ~

munirgee's picture
munirgee
454 pencils

Nice Idea, I love it

Guest's picture
Guest

so good!

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