Sensodyne: Ice-cream

Sensodyne: Ice-cream

Credits: Grey, Indonesia; CD: Agit, AD: Bagus, CW: Bucin

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Comments

bad ad. Its from Indonesia so obviously we know it sucks! The ad simply doesn't work. Some problems i noticed are the photoshop usage. Looks like a bunch of stock photos. another problem i noticed was were the hands the lighting seems off. esspecially on the sensodyne. It good points are the eye focuses, it grabs you immediately to sensodyne, then chocolate monster then tooth brush. Problem the Sensodyne is too in your face. So thus this ad doesn't work and wasn't executed well.

-jason

What have you got against Indonesia?

A good concept executed badly

I saw here another campaign for Sensodyne that is very musch better.
The concept was something like "leave the pain for those who like it"

i don't think it's work

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