Sensodyne: Feathers

Advertising Agency: Grey Worldwide Düsseldorf, Germany
Creative Director: Jörn Sonnenberg
Art Director: Dennis Wolf
Copywriter: Anja Schachheim
Illustrator: Franz Steiner
Photographers: Franz Steiner, Rainer Behrens
Print production: Peter Engel, Noyan Özok
Post Production: Blutsbrüder Design
Published: July 2009

49 comments

Guest's picture
Guest

nice

Guest's picture
Guest

well done, and lovly

SoCH_TO's picture
SoCH_TO
953 pencils

Awesome !! Awesome !!Awesome !!Awesome !!Awesome !!Awesome !!

Live with Passion

Guest's picture
Guest

well done, and so lovely

Guest's picture
Guest

Can't say it's "awesome", it's just simple. That's all.

Guest's picture
Guest

the softest of feathers to brush away bits of chicken pieces and tiny bones stuck inbetween teeth??? Or just to indulge in the sheer pleasure of the brushing experience (don't know if someone fantasizes that!)???

chamindarathnayake's picture
chamindarathnayake
377 pencils

wow what a iiiiiiiiiiiiiiiiiiiiidea

Chaminda Rathnayake

adfreak06's picture
adfreak06
140 pencils

Fantastic!! Superb idea!

firebug's picture
firebug
1117 pencils

good

Guest's picture
Guest

nice

Guest's picture
Guest

Don't get.

Guest's picture
Guest

Very nice, but very 2000.
And this will be the reason why wont score high.

FULLYLOADED's picture
FULLYLOADED
83 pencils

Great as a one off. Would be a killer if it was a campaign. Is there more???

adfreak06's picture
adfreak06
140 pencils

soooooo good, keep it up

bhavdeep's picture
bhavdeep
284 pencils

cool concept. I liked it!

alexander_bickov's picture
alexander_bickov
3279 pencils

Simple and clear idea. Moinid

Guest's picture
Guest

Wow its a really good idea...

Davai's picture
Davai
612 pencils

come on, its so simple, first idea.

Ad_Man's picture
Ad_Man
828 pencils

Ok. nothing more, nothing less. Ok.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

biztoketz's picture
biztoketz
41 pencils

Yep...

nyzz's picture
nyzz
84 pencils

Good One

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Me recuerda un aviso que hice hace algunos años: http://javoramirezportafolio.wordpress.com/page/13/
Igual creo que las plumas no limpiarían mucho ¿no?

Chief Creative Director Nexus BBDO

Guest's picture
Guest

Pues si lo que se está vendiendo es suavidad, no hace falta hablar de limpieza. En este caso creo que el aviso logra su objetivo de comunicación de forma creativa.

Guest's picture
Guest

very nice. good job. Trihan

In1dmag's picture
In1dmag
78 pencils

so?make it more itchier?

jai hind's picture
jai hind
356 pencils

fantastically awesome

jai hind
art director

RAM KATE's picture
RAM KATE
765 pencils

It conveys how soft it is on the gums.Killing the bacteria softly.

RAM KATE

Guest's picture
Guest

nope

everartz's picture
everartz
7611 pencils

nice but over promising

| Everartz |

gon_enelcamino's picture
gon_enelcamino
838 pencils

a mi no me gusta

HateOnDave's picture
HateOnDave
50 pencils

very nice

i love a quick and simple execution

---
www.hateondave.com

Grace Bastien's picture
Grace Bastien

Simple. Clear. Nice.

Guest's picture
Guest

What? A new toothbrush? With feathers? I would like to buy one.

Arkadiusz's picture
Arkadiusz
509 pencils

really nice

rolling.stone's picture
rolling.stone
2740 pencils

Idea is OK.

But Execution is really excellent.

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

Very good. well done

Guest's picture
Guest

basic idea, but correct

Guest's picture
Guest

Simple, easy, clear. Nice Art-Work.

Guest's picture
Guest

done before. and no, i am not going to post a link. those who knows know!

Guest's picture
Guest

You done-guys suck! Post a link if you have something to say...

Guest's picture
Guest

awesum...

soms's picture
soms
377 pencils

90%

ss

Guest's picture
Guest

Great job, great art direction.

Wael Azzam's picture
Wael Azzam
32 pencils

good

hari.'s picture
hari.
375 pencils

ho hum

second_creator's picture
second_creator
754 pencils

scam

copywriter

Guest's picture
Guest

I can understand the connection and idea.... but when it comes to tooth brush I want something that will clean my teeth...this one is better for kinds or elderly. I wouldn't buy it, sorry

Adaddicted's picture
Adaddicted
3435 pencils

nothing great to praise...

withalltherespects

iambusy's picture
iambusy
2219 pencils

hmm

busy.

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