June 2012
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Constipation can be frustrating, maddening, trying, irritating and aggravating. If a person was constantly constipated and felt these emotions all the time, it would be safe to say they wouldn’t be the best person in the world. Luckily Senokot can relieve the worst cases of constipation and could even help an anally retentive dictator. When we see the most terrible dictators of history, we see images of cold men that seem frustrated and aggravated. Seeing these men with a very different facial expression than we are used to seeing, we showcase the effectiveness of Senokot.

Gentle and Effective Relief of Constipation

Advertising Agency: Euro RSCG, Johannesburg, South Africa
Executive Creative Director: Jonathan Deeb
Creative Director: Fiona O'Connor
Art Director: Nicolas Kostouros
Illustrator: Nicolas Kostouros
Photographer: Adam Mchonnachie

Comments (13)

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Guidos's picture
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A: obviously malan isn't as known, I was being cynical. It was just to emphasize how absurd is it for a south african ad to be about someone like hitler.
B: I'm jewish as well, and I totally find this disrespectful to our people to use this image with a funny context