Senokot: Hitler

Gentle and Effective Relief of Constipation

Constipation can be frustrating, maddening, trying, irritating and aggravating. If a person was constantly constipated and felt these emotions all the time, it would be safe to say they wouldn’t be the best person in the world. Luckily Senokot can relieve the worst cases of constipation and could even help an anally retentive dictator. When we see the most terrible dictators of history, we see images of cold men that seem frustrated and aggravated. Seeing these men with a very different facial expression than we are used to seeing, we showcase the effectiveness of Senokot.

Advertising Agency: Euro RSCG, Johannesburg, South Africa
Executive Creative Director: Jonathan Deeb
Creative Director: Fiona O'Connor
Art Director: Nicolas Kostouros
Illustrator: Nicolas Kostouros
Photographer: Adam Mchonnachie
Published: June 2012

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13 comments

shahidali's picture
shahidali
4063 pencils

I like the connection between a dictator and the constipation. But donno why, don't feel comfortable with the images of Hitler or other dictators being used for this purpose. Feels like I've other points too prove also.

shahid

Guidos's picture
Guidos
163 pencils

How ignorant can you be to use such characters in a funny composition??
It's just so damn stupid

AnyoneCan's picture
AnyoneCan
12 pencils

Total lack of common sense, decency... I wonder how a brand / agency can even come up with that.
So Hitler killed 6 millions jews because he was constipated? Are you freaking dumb or just an imbecile?
Let's take this print the other way around : people constipated are little dictator?

What's the strategy? I'm just baffled. I wonder what Séguéla thinks about this.

Can we give a negative score?

Guidos's picture
Guidos
163 pencils

the stupidness is more emphasized since its a SOUTH AFRICAN ad.
why didn't they use Daniel Malan, the responsible for apartheid?

bate_palmas's picture
bate_palmas
1479 pencils

Malan isn't a well known face like Hitler dude.
I'm Jewish and I don't find this offensive at all.

I find it funny, but kinda cheap.

Stupid advert that virtually anyone can think of. YOu dont exactly have to be a star creative to develop this thought.

It belongs in the Chip Shop Awards.

I doubt very much this ever ran.

Guidos's picture
Guidos
163 pencils

A: obviously malan isn't as known, I was being cynical. It was just to emphasize how absurd is it for a south african ad to be about someone like hitler.
B: I'm jewish as well, and I totally find this disrespectful to our people to use this image with a funny context

Richa Agrawal's picture
Richa Agrawal
324 pencils

Complete crap.

silvertongue's picture
silvertongue
546 pencils

Belongs in a student's book. A bad, bad student's book.

Temple's picture
Temple
9621 pencils

This is a no no and should not even be here. Ivan, take note.

lemonAd's picture
lemonAd
268 pencils

We had this idea when we were attending the advertising school. It was shortly rejected by out tutors.

Statler and Waldorf's picture
Statler and Waldorf
70 pencils

Tell that to the families of the holocaust victims, can we have the whole team arrested for insensitivity

Thisshowsucksthatswhyweareonit

mertos's picture
mertos
899 pencils

crap.

blacksmurf's picture
blacksmurf
200 pencils

please, stop hitler commercials...

easy to say "art director".

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