Senior Self Defence Academy: Deadly seniors, Punker
Senior Self Defence
Academy.be
Advertising Agency: 10 advertising, Antwerp, Belgium
Creative Director: Denis Ghys
Copywriter: Robin Dhondt
Art Director: Steven de Vreese
Photographer: Kris De Smet at www.septantsept.com
Account Manager: Barbele Walraet


35 comments
no thanks.
No way, bad advertising, there are many ways to give ur message creatively...
manish parsodkar
Art Director
dubai
Good campaign, but this is too much!
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
I would've liked it more if it was a neo-Nazi that just got owned.
good one. i like it
well expressed. great execution. good.
No comment.
I think they might have missed their TG by a mile...
And the dramatization is disgusting.
strong messages should be put strongly ....i liked it
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
I like it to.
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I think it should be spelled "defense"
Moqref in arabic ! in english disgusting and very bad concept.
nothing is impossible!
Demented, but fun.
hilarious
24/7 Instant Human Translation:
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this scene is suitable for a ZAZ movie, but not for an ad.
we need awards. let's create a funny product!!!
or am i wrong?
http://www.senior-self-defence-academy.be/
ups (sorry, just posted twice)
Why are you so complicated? I think this is brilliant! Simple, direct and funny.
Old campaign, I have already talken about it
http://pourquoipasmoi-greg.blogspot.com/2009/05/file-moi-ton-sac-la-vi...
Inspiration graphique et publicité créative : Publiz
i find it hilarious
Amusing ad. That's what captures the readers' attention. And someone wrote about spelling mistake, it is not. Defence is British English, while Defense is American. Depends on what you follow.
LOL! i love it. this was the first one to really make me laugh out loud
HARDCORE. DIg it. Love European advertising. Not afraid to do it right.
http://www.justincarrasquillo.com
Makes me have to use the bathroom.
Dont like the execution..
"Bright ideas bring better results"
LOL! xD
i like it .....very good..ha ha ha
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
Who are you talking to...? Not seniors. Childish and off target. Bad. Go back to school and get it out of your system.
Seeing as how your target demographic is older people - I don't think they would find this funny at all. you have to think about the audience and the time they grew up in (wars and violence). To a younger audience, this is funny, and it would work. But not for this target. Nice try.
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
Hope.
quite funny, but i think, old aged people feel good to see how powerful they can be
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~ Quite obviously, I have gathered no moss ! ~
Seniors sure can kick ass!!! loved it!!!
The fat guy execution is the best. This one is simple, but very grotesque. I prefer smart and more subtle.
fun but not very subtle!
Because penetrative sexual abuse is OK if old people do it to young people.