Senat of Berlin, Department for economics, technology and women: Behind German Walls, Red

Sometimes you don't notice it at first glance. Every fourth woman in Germany is a victim of domestic violence. Don't look away. Help and self-help:

Advertising Agency: DOJO Advertising Agency, Berlin, Germany
Creative Director: Joachim Bosse
Art Directors: René Bieder, Sarah Grote
Copywriters: Joachim Bosse, Dominic Czaja
Illustrator: Sarah Grote
Concept: Joachim Bosse, Dominic Czaja, Yassin Taibi
Published: August, 2010


mireia's picture
360 pencils

this one's better than the other. less obvious

Guest's picture

I feel that every forth symbol should be changed slightly to show violence and to demonstrate that it effects one in four women. I agree with Mireia, needs to be less obvious.

TiltedChairCreative's picture
513 pencils

I very much like the contrast between something so ugly (domestic violence) and the beautifully patterned wallpaper.

StarlaY's picture
310 pencils

reminded me this campaign in terms of hiding violance icons in home decorating items

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

Pardon but I don't really think that's so obvious. There's a perfect balance and in my opinion I think we must talk to the wider audience we can so think it's perfect. good job.

SCHIZFLUX's picture
40 pencils

Very good. smart. It's not only about violence, but also about the process of habituation of violence. How come we do not notice it? Well, because it is paradoxically all over the place, a "natural" phenomena. So why bother.

Janae's picture
385 pencils

my favourite of this campaigne. very good way to visualize this topic.

Guest's picture

well done

velle's picture
1550 pencils

feels like there's two ideas jostling for attention in the same visual
1. something to do w behind these walls
2. and how the wallpaper hides domestic secrets

Guest's picture

logo not clearly shown....

MidasTouch's picture
1024 pencils

I love it.
Those serious subjects (domestic violence, stop smoking, preventing road accidents) interest me a lot. They don't sell anything, they just warn you, protect you. They are very noble.
I think that's why they make the best adds.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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