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Wine

Agency: 
Published/Aired: 
May 2012
Description: 

Play God. Photoshop Workshop.

Advertising Agency: Grey 141, São Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Eduardo Longa Nose
Copywriter: Gui Camargos
Photographer: Imagebank

Comments (16)

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Highest Rated

bakamono's picture
bakamono
Activity Score 1002

Don't like it, now on the other hand if they were pouring water and it turned to wine.

smells like first idea

because therefore it is

Design Central's picture
Design Central
Activity Score 364

works perfect.

abake's picture
abake
Activity Score 1264

I find the copy a bit heavy handed, but I like the idea.

Hadrons's picture
Hadrons
Activity Score 6017

Cognitive dissonance between the copy & the image in both ads.
In other words: they blew it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Misstree's picture
Misstree
Activity Score 425

@Hadrons: I think this is with the Biblical reference to 'turning water into wine' and 'multiplying the loaves' etc. Probably that's why the 'playing god' copy.

.............................

Not all who wander are lost.

MindDrift's picture
MindDrift
Activity Score 1170

Cognitive dissonance? In a heavily Catholic country like Brazil? I don't think so. The concept is great, if a little profane.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Spot on. Funny insight.

Hadrons's picture
Hadrons
Activity Score 6017

@ Misstree & @ MindDrift :

Being totally unfamiliar with the New Testament I simply didn't pick up on the reference.
Now when I do have the reference, I would expect G-d would have better things to do... much better. :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Felipe Ribeiro's picture
Felipe Ribeiro
Activity Score 39

So it's better to just say that you didn't get it instead of saying it doesn't make sense.

sacrilegend's picture
sacrilegend
Activity Score 3384

Clever. Adore the copy, connection and message.

Also, let's keep in mind, this is not a place for religious debate, but a place to discuss creativity. In that regard, given the social context and relevancy to the market, this ad is spot on.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+1

kleenex's picture
kleenex
Activity Score 43323

I do not see any religious reference in this ad,

Would the ad be that much different if the wine was replaced with Beer???

MindDrift's picture
MindDrift
Activity Score 1170

Jesus turned water into wine at a wedding. I'm not a Christian and got it right away. Famous biblical scene.

Hadrons's picture
Hadrons
Activity Score 6017

Placing a carafe of water next to a glass of wine, doesn't make you a G-d, even in photoshop.

Besides, isn't Photoshop doing all the work any way?

One more thing - man 'creates' something from something. only G-d creates something from nothing. יש מאין

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

endo4ryan's picture
endo4ryan
Activity Score 16

Nice. Now I wonder if they actually photoshopped that, or just used an image of wine ;)

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Quem nunca foi um pouco de deus na vida!

bakamono's picture
bakamono
Activity Score 1002

Don't like it, now on the other hand if they were pouring water and it turned to wine.

smells like first idea

because therefore it is

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