Senac Rio Photoshop Workshop: Wine

Play God. Photoshop Workshop.

Advertising Agency: Grey 141, São Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Eduardo Longa Nose
Copywriter: Gui Camargos
Photographer: Imagebank

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16 comments

Design Central's picture
Design Central
364 pencils

works perfect.

abake's picture
abake
1239 pencils

I find the copy a bit heavy handed, but I like the idea.

Hadrons's picture
Hadrons
5743 pencils

Cognitive dissonance between the copy & the image in both ads.
In other words: they blew it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Misstree's picture
Misstree
425 pencils

@Hadrons: I think this is with the Biblical reference to 'turning water into wine' and 'multiplying the loaves' etc. Probably that's why the 'playing god' copy.

.............................

Not all who wander are lost.

MindDrift's picture
MindDrift
1083 pencils

Cognitive dissonance? In a heavily Catholic country like Brazil? I don't think so. The concept is great, if a little profane.

Nike Diesel's picture
Nike Diesel
13339 pencils

Spot on. Funny insight.

Hadrons's picture
Hadrons
5743 pencils

@ Misstree & @ MindDrift :

Being totally unfamiliar with the New Testament I simply didn't pick up on the reference.
Now when I do have the reference, I would expect G-d would have better things to do... much better. :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Felipe Ribeiro's picture
Felipe Ribeiro
39 pencils

So it's better to just say that you didn't get it instead of saying it doesn't make sense.

sacrilegend's picture
sacrilegend
1998 pencils

Clever. Adore the copy, connection and message.

Also, let's keep in mind, this is not a place for religious debate, but a place to discuss creativity. In that regard, given the social context and relevancy to the market, this ad is spot on.

Nike Diesel's picture
Nike Diesel
13339 pencils

+1

kleenex's picture
kleenex
26866 pencils

I do not see any religious reference in this ad,

Would the ad be that much different if the wine was replaced with Beer???

MindDrift's picture
MindDrift
1083 pencils

Jesus turned water into wine at a wedding. I'm not a Christian and got it right away. Famous biblical scene.

Hadrons's picture
Hadrons
5743 pencils

Placing a carafe of water next to a glass of wine, doesn't make you a G-d, even in photoshop.

Besides, isn't Photoshop doing all the work any way?

One more thing - man 'creates' something from something. only G-d creates something from nothing. יש מאין

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

endo4ryan's picture
endo4ryan
16 pencils

Nice. Now I wonder if they actually photoshopped that, or just used an image of wine ;)

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Quem nunca foi um pouco de deus na vida!

bakamono's picture
bakamono
1006 pencils

Don't like it, now on the other hand if they were pouring water and it turned to wine.

smells like first idea

because therefore it is

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