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Bread

Agency: 
Published/Aired: 
May 2012
Description: 

Play God. Photoshop Workshop.

Advertising Agency: Grey 141, São Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Eduardo Longa Nose
Copywriter: Gui Camargos
Photographer: Imagebank

Comments (9)

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Highest Rated

Alexis-Chellito's picture
Alexis-Chellito
Activity Score 111

Great concept, poor execution - could have used a different background or at least more elements

Design Central's picture
Design Central
Activity Score 364

I just like it.

MindDrift's picture
MindDrift
Activity Score 1170

I want that piece of bread.

liny_77's picture
liny_77
Activity Score 206

Ghost but fine

alausa's picture
alausa
Activity Score 1420

Water-walking and dead-raising will be a little tough to achieve anyway. Good one guys.

sacrilegend's picture
sacrilegend
Activity Score 3392

Loving this campaign.

gonndo's picture
gonndo
Activity Score 1094

Don't get me wrong, I love the idea, the concept and the execution, but just one thing...

There is no way a client would approve to sell themselves as "gods", especially in Brazil and Latin America...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Felipe Ribeiro's picture
Felipe Ribeiro
Activity Score 39

It doesn't sell the brand as God.
It suggests that yourself could feel like God.
Totally different.
And it's obviously just a joke, not comparing at all.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Quem nunca foi um pouco de deus na vida! Brazizizizizizllll

Alexis-Chellito's picture
Alexis-Chellito
Activity Score 111

Great concept, poor execution - could have used a different background or at least more elements

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