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Friction free, 1

Agency: 
Published/Aired: 
April 2010
Description: 

Advertising Agency: GNova, Sao Paulo, Brazil

Creative Directors: Carlos Castelo, Amaury Terçarolli
Art Director: Lisiane Kindlein
Copywriter: Armando Araújo
Post production: Adriano de Zagottis, Silvio Olivieri

Comments (11)

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Highest Rated

Guest's picture
Guest

i like the concept, but they could have put an extra effort in the photo. not to mention the logo

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Let's go lube some enemies

luispiter's picture
luispiter
Activity Score 2756

I'm lost ... not understand

cfmanager's picture
cfmanager
Activity Score 46

Try to figure out

aRianna_.'s picture
aRianna_.
Activity Score 281

OK... I BELIEVE I UNDERSTAND THE MESSAGE, BUT WHY MILITARY? DID HE TAKE HIS GIRLFRIEND OR WIFE TO THE BATTLEFIELD? OR... : /

don't like it

aRianna_.'s picture
aRianna_.
Activity Score 281

OK... I BELIEVE I UNDERSTAND THE MESSAGE, BUT WHY MILITARY? DID HE TAKE HIS GIRLFRIEND OR WIFE TO THE BATTLEFIELD? OR... : /

don't like it

Guest's picture
Guest

Man 2 Man :)

Emanresu's picture
Emanresu
Activity Score 2148

I'm trying to figure out whether or not those are women's shoes. However, you can see the U.S. flag on one uniform and the Cuban flag on the other uniform. There has been clashes in the past and present with the beliefs of U.S. Presidents and the policies of Fidel Castro. However, with this wonderful product, the two sides can make love, not war.

Guest's picture
Guest

aRianna, there is not a woman involved here. Gel Semina carries a line of condoms specifically made for homosexual sex. This advertisement is directed towards that line.

atb2005's picture
atb2005
Activity Score 13561

Agreed.

pez's picture
pez
Activity Score 1802

ja! great!

Guest's picture
Guest

i like the concept, but they could have put an extra effort in the photo. not to mention the logo

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