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Sello Dorado: Leave the bad drinks behind, 5

Sello Dorado: Leave the bad drinks behind, 5
Your rating: None Average: 7 (11 votes)

Advertising Agency: La Casa, Bogotá, Colombia
Published: November 2008

7 Comments

SeanMartin's picture

Okay, what am I missing here? The type treatment is pretty ornate for something that (I think, with one exception) seem to be aimed at men, and the lines themselves are more than a little obtuse. Yeah, I get the "I'm a bad boy/girl", but then it starts to fall apart.

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www.joey-aristophanes.com

Guest's picture

Go back to drawing crude, juvenile illustrations and stop critiquing work thinking that your opinion really matters.

SeanMartin's picture

You're nothing if not persistent, eh?

izmild's picture 772 pencils

too dark for bright life

WillBuller's picture 88 pencils

Art direction is beautiful on this campaign, but great looks is lost without a solid message. I might be missing something though.

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never stop exploring.

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Guest's picture

you definitevely don´t drink, salut!!!

Guest's picture
7

eh, i think the point is that like an inferior drink, you should avoid an inferior boyfriend/partner. I dunno how more solid/obvious one can get. The other ads reiterate the theme.

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