27 comments

quinton_sential's picture
quinton_sential
64 pencils

Brilliant campaign.

hollywood's picture
hollywood
103 pencils

What!? There are watches with alarms now??

alvinpck's picture
alvinpck
1467 pencils
bknowlden's picture
bknowlden
3647 pencils

Nice work, love the campaign.

ahpitt's picture
ahpitt
342 pencils

Good! Simple yet effective.

i am zero's picture
i am zero
142 pencils

its seen before somewhere... i think on worth1000....

pashya is zero

hadrianapolis's picture
hadrianapolis
733 pencils

I think useless ideas... I am trying to turn off or snooze the clock, okay but what a relation with a rat trap??

Kateter's picture
Kateter
2024 pencils

this alarm clock will wake you so fast as if you got your fingers stuck in mouse trap (or if you hit a cactus or touch a hot coal). that's the idea in this campaign.

hadrianapolis's picture
hadrianapolis
733 pencils

Thanks for explanation, but i'm trying to say, idea in this work, you are awaken through touching to the alarm clock, thats the relation. Not through it's voice to which wake you up. So i'm starting to think about clocks shape, sense of touch or else... There isn't a meaningful relationship between the voice, 'cos i'm not jumping up just after to touching to the clock, i'm jumping up just after hearing the voice...

ı dont know if i exactly expressed my point of view...

pierrelastname's picture
pierrelastname
2869 pencils

yes, also i saw before !

jacaranda's picture
jacaranda
88 pencils

Nice work ;-)

jacaranda's picture
jacaranda
88 pencils

Also i saw before? What language is that? Well I need go now - hahaha

Fabian Kirner's picture
Fabian Kirner
270 pencils

GREAT!

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

lovely. makes me jealous. cactus is the best, mousetrap is good and the fire is a 'third brother'

copywriter.txt's picture
copywriter.txt
828 pencils

Spec for sure. But it's very nice.

feel's picture
feel
168 pencils

just some noise: i will not wake up when the alarm starts, but only when i try to turn off or snooze the clock... and i will pay for that with pain.

Marcela Cáceres's picture
Marcela Cáceres
108 pencils

Exactly!! It doesn't work for me... But apparently everyone else gets it the other way around so...

drsworld's picture
drsworld
14 pencils

Awakening could be more comfortable... why you have to start the day with a bad and angry feeling... OK, your answer would be 'because you have to start and because that's the product working':). maybe something enough pleasant to open your eyes :) dunno... maybe the problem i see here is the product itself.

Zeus's picture
Zeus
912 pencils

Very Good, i really like it!!

FlyingDogs's picture
FlyingDogs
968 pencils

Brilliant!

alfredo's picture
alfredo
558 pencils

nice spec ad.

casualtyofdesign's picture
casualtyofdesign
108 pencils

The ads are definitely eye catching and cool I’m just a little unclear about what the actual message is.

Don’t get me wrong I love the ads, I like the concept but its just a little unclear… (to me anyways) what it is exactly that they’re saying. Are they exploiting the fact that their alarm clocks are so loud its like this waking up? You’re sure to get out of bed with this alarm clock.

The one thing that is missing from the ad is a URL to a website. In todays advertising world I think its just a shame to not have your website on everything even if in super small type. Placing their website URL on this ad could have potentially brought in thousands of hits to their website and potentially thousands of dollars in sales.

Overall I really like the ad campaign its a very unique, an original idea that I’m sure other companies are bound to copy and imitate. Great work BBDO!

Michael "Mr.

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

ernesto p's picture
ernesto p
76 pencils

come on!!!
isn´t good
isn´t brillant
it´s only a bad joke, come on people!!

casualtyofdesign's picture
casualtyofdesign
108 pencils

Anne,

Bad joke, smad joke...

They hired an advertising agency to do this (joke) and I would imagine paid top dollar, what do you mean come on? This forum has postings of ADVERTISEMENTS label them viral, jokes or whatever we're all here to comment on them good or bad.

And you spelled (brilliant) incorrectly.

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

ad-icto's picture
ad-icto
70 pencils

que alquien me explique porque sinceramente no entiendo que es esto, es una comparacion??? tener un seiko es como querer apagar el despertador y que haya un trampa??? es este el atributo de este reloj? no se puede apagar la alarma o te da una descarga cuando pensas en dormir 5 minutos mas??

Is that somebody explains because sincerely I do not understand that it is this, a comparison??? Is to have a seiko like to want to extinguish the alarm clock and that there is a trampa??? There is this the attribute of this clock? It is not possible to extinguish the alarm or gives you an unload when you think in sleeping 5 minutes more??

slip's picture
slip
919 pencils

mmmmmm nice.

*****

SJB

tencent's picture
tencent
7 pencils

creative

Made in China

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