27 comments

kre8's picture
kre8
989 pencils

so loud it wakes everyone else up?

or...

everyone has one?

i dont know.

rembrandt's picture
rembrandt
44 pencils

Where the hell is this upper-class version of an thai shanty town anyway? Haven't so many tents in one place since travelling through Holland.

kre8's picture
kre8
989 pencils

and what about the rest of the campaign?

Dick Huges's picture
Dick Huges
939 pencils

i dont get it either. And why would I want to have a watch that would wake everyone up.

esotericusername's picture
esotericusername
313 pencils

mmmmmmmmmmmmmmmmmmmmmmmmmmgold

addyhoch10's picture
addyhoch10
2592 pencils

mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmwhy?

esotericusername's picture
esotericusername
313 pencils

mmmmmmmmmmmmmmmmmmmfeelinginmygut!

addyhoch10's picture
addyhoch10
2592 pencils

mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmkay...

esotericusername's picture
esotericusername
313 pencils

ha, "I know it but I don't think I should say it"

ChuckNorris's picture
ChuckNorris
834 pencils

it needs a tagline to make sense.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

True.

Not enough ads have taglines these days, seems like nocopy is the fad of the day.

BUGGERS

Slashh's picture
Slashh
294 pencils

My problem is, the idea of the lights is a nice thought, but it's the same joke three times. Simply changing the dwelling doesn't seem like it's enough to justify three ads. Should have been just one.

bknowlden's picture
bknowlden
3647 pencils

Yeah, I caught this in the exhibition section. Not much a fan of the work, but it's also not damaging for the brand.

Rusio's picture
Rusio
326 pencils

Loud, definetly loud.
Just look at the upper right corner. In the logo and clock.
See the expansive sound waves. That makes sense.
It wakes up everybody around.
Nice idea.

Rog's picture
Rog
6094 pencils

Pay that.
Just saw a sale spot for an Oz autoparts chain
with a whole stack of punters in (same) tents outside the store
all woken by the same 'car rev' alarm clock.

>>>> That's not an ad. THIS is an ad.

Noyel's picture
Noyel
24 pencils

This won in Asia Advertsing Festival... coupleof awards I think

jennywhx's picture
jennywhx
1142 pencils

i will kill the one who owe a seiko alarm, wake me up when i don't want to.

jmcho's picture
jmcho
278 pencils

i like it. shows the effectiveness of the product in an exaggerated manner.

vexguy's picture
vexguy
93 pencils

Is this watch disturbance for others..?

Fallon's picture
Fallon
110 pencils

What bullshit. Why has every other ad become
some sort of a puzzle we have to decipher?

deadline-walking's picture
deadline-walking
79 pencils

LOUD & CLEAR. One alarm clock somewhere in the camp/building, wakes up everyone else.

Fallon's picture
Fallon
110 pencils

Thanks for the help.

Maybe now a small note for the people who are not in advertising.
For the people first. For the jury second.

Desi's picture
Desi
1052 pencils

This idea needs to come up with a mailer explaining the idea. One thing is clear this is an ad for an Alarm Clock as it says so.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Looks great, but not working for me, too many ifs/ors and not enough clarity.

3/10.

BUGGERS

special k's picture
special k
145 pencils

I want have a watch that awake everyone up!
Because I am bastard inside.

mrtalented's picture
mrtalented
2175 pencils

good photo and art direction. but the idea can be for some products that keep you up all night as well.

by the way, this alarm clock doesn't only annoy campers, but the GIANT birds also. beware of out-of-proportion!

gibshellenberger's picture
gibshellenberger
157 pencils

concept's flat, looks cool though. shrug.

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