Segmento: Humanity and nature are one

Humanity and nature are one.
Follow our tips and preserve life.
http://www.segmento.com.br/sustentavel

Advertising Agency: Segmento, Curitiba, Brazil
Creative Directors: Felipe Précoma, Ricardo Leite
Art Director: Felipe Précoma
Copywriter: Ricardo Leite
Digital Content: Vicente Sledz
Photographer: Utrabo
Post Production: Magma Image
Published: January 2011

16 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

It's a nicely found visual but it won't change people ;p

mdb1974's picture
mdb1974
411 pencils

Change people? Tall order.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Of course any ad sets out to change something in people.

sari's picture
sari
22 pencils

could double as an ad for herbal hand cream.

raz-ma-tazz's picture
raz-ma-tazz
8 pencils

Agree with Sari.

sintra's picture
sintra
699 pencils

nice image

shahidali's picture
shahidali
4067 pencils

Why make it so literal and honest to your copy and ugly? Bad route.
Idea is to show the symbiosis of nature and humanity. You can show the interdependence through various/zillions of route.

shahid

Sdb's picture
Sdb
1364 pencils

Art direction is not that impressive!

morse's picture
morse
16480 pencils

Nice image, but I also feel it's incomplete.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

agreed

Lazarus's picture
Lazarus
1538 pencils

I thought of HR Puff N Stuff. Scary.

everartz's picture
everartz
7611 pencils

very beautiful image!!

| Everartz |

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
78 pencils

image is very appealing.... visual might not have enough call to action in itself to compliment copy.. other than appreciation

Glut's picture
Glut
3947 pencils

Nice art work

manumartin5's picture
manumartin5
1202 pencils

nicely done execution and great photoshop skills. But its not emotionally moving.

sumithranom's picture
sumithranom
15 pencils

WoW
Wonderful layout
How to crate this ad ?!!!!!!!!!
Nice Art work.

http://www.ebookcoveractionsoft.com/

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