Segmento: Humanity and nature are one
Humanity and nature are one.
Follow our tips and preserve life.
http://www.segmento.com.br/sustentavel
Advertising Agency: Segmento, Curitiba, Brazil
Creative Directors: Felipe Précoma, Ricardo Leite
Art Director: Felipe Précoma
Copywriter: Ricardo Leite
Digital Content: Vicente Sledz
Photographer: Utrabo
Post Production: Magma Image
Published: January 2011



16 Comments
It's a nicely found visual but it won't change people ;p
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Change people? Tall order.
Of course any ad sets out to change something in people.
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could double as an ad for herbal hand cream.
Agree with Sari.
nice image
Why make it so literal and honest to your copy and ugly? Bad route.
Idea is to show the symbiosis of nature and humanity. You can show the interdependence through various/zillions of route.
shahid
Art direction is not that impressive!
Nice image, but I also feel it's incomplete.
What hath God wrought
agreed
I thought of HR Puff N Stuff. Scary.
very beautiful image!!
| Everartz |
image is very appealing.... visual might not have enough call to action in itself to compliment copy.. other than appreciation
Nice art work
nicely done execution and great photoshop skills. But its not emotionally moving.
WoW
Wonderful layout
How to crate this ad ?!!!!!!!!!
Nice Art work.
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