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Segmento: Humanity and nature are one

Segmento: Humanity and nature are one
Your rating: None Average: 7.7 (79 votes)

Humanity and nature are one.
Follow our tips and preserve life.
http://www.segmento.com.br/sustentavel

Advertising Agency: Segmento, Curitiba, Brazil
Creative Directors: Felipe Précoma, Ricardo Leite
Art Director: Felipe Précoma
Copywriter: Ricardo Leite
Digital Content: Vicente Sledz
Photographer: Utrabo
Post Production: Magma Image
Published: January 2011

16 Comments

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Tue, 2011-01-18 16:53

It's a nicely found visual but it won't change people ;p

http://jackmancer.com/
http://twitter.com/jackmancer/

mdb1974's picture 383 pencils
mdb1974 | Tue, 2011-01-18 17:19

Change people? Tall order.

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Wed, 2011-01-19 05:25

Of course any ad sets out to change something in people.

http://jackmancer.com/
http://twitter.com/jackmancer/

sari's picture 22 pencils
sari | Tue, 2011-01-18 18:49

could double as an ad for herbal hand cream.

raz-ma-tazz's picture 8 pencils
raz-ma-tazz | Tue, 2011-01-18 19:18

Agree with Sari.

sintra's picture 659 pencils
sintra | Wed, 2011-01-19 00:52
6

nice image

shahidali's picture 3864 pencils
shahidali | Wed, 2011-01-19 01:37
2

Why make it so literal and honest to your copy and ugly? Bad route.
Idea is to show the symbiosis of nature and humanity. You can show the interdependence through various/zillions of route.

shahid

Sdb's picture 1374 pencils
Sdb | Wed, 2011-01-19 03:00

Art direction is not that impressive!

morse's picture 8826 pencils
morse | Wed, 2011-01-19 05:17
6

Nice image, but I also feel it's incomplete.

What hath God wrought

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Wed, 2011-01-19 13:59

agreed

Lazarus's picture 1304 pencils
Lazarus | Wed, 2011-01-19 14:10

I thought of HR Puff N Stuff. Scary.

everartz's picture 7590 pencils
everartz | Thu, 2011-01-20 03:31

very beautiful image!!

| Everartz |

Itumeleng _obsessive re-thinker's picture 72 pencils
Itumeleng _obsessive re-thinker | Thu, 2011-01-20 03:36

image is very appealing.... visual might not have enough call to action in itself to compliment copy.. other than appreciation

Glut's picture 4076 pencils
Glut | Thu, 2011-01-20 13:50
6

Nice art work

manumartin5's picture 1156 pencils
manumartin5 | Fri, 2011-01-21 01:54
6

nicely done execution and great photoshop skills. But its not emotionally moving.

sumithranom's picture 15 pencils
sumithranom | Sat, 2011-02-26 04:41

WoW
Wonderful layout
How to crate this ad ?!!!!!!!!!
Nice Art work.

http://www.ebookcoveractionsoft.com/

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