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Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Directors: Bernardo Romero, Sérgio Carvalho
Copywriter: Ricardo Dolla, Gustavo Tirre
Illustrator: Joffre
Photographer: Pederneiras

October 2009


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

looks like a condom package

Davosk's picture
4815 pencils

I was thinking tea-bag pack.

Juan Cabral's picture
Juan Cabral
709 pencils

Done! Hey Rio, after winning the Olympics, think higher!

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

samee's picture
124 pencils

This one doesn't appeal as much the other two!!

adabortion's picture
615 pencils


PERP's picture
433 pencils

This one reminds me of a condom, while the others reminded me of "Post-hits". Mixed messages.
In the end I just ask; they are not a very fast company, are they?

.: look for the green giant on the label :.

rolling.stone's picture
2740 pencils

i think there could have been better route to do these ads, Idea is OK


~ Quite obviously, I have gathered no moss ! ~

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